- What Gold.com (GOLD)'s Ticker Change and Rebrand Mean For Shareholders
Dec 9, 2025
On December 2 and 3, 2025, A-Mark Precious Metals, Inc. rebranded as Gold.com, Inc., amended its bylaws, and changed its New York Stock Exchange ticker symbol from AMRK to GOLD, after earlier being removed from the NASDAQ Composite Index on December 1, 2025. This rebranding and high-profile ticker shift to GOLD sharpen the company’s association with the precious metal itself, potentially heightening investor focus on its evolving business model and market positioning. Next, we’ll consider how Gold.com’s rebranding and new GOLD ticker could reshape its investment narrative and perceived long-term prospects.
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Gold.com Investment Narrative Recap
To own Gold.com, I think you need to believe the company can convert its powerful brand and physical metals platform into sustained, profitable customer demand, despite recent margin pressure and reliance on acquisitions. The rebrand and GOLD ticker raise visibility but do not materially change the most immediate near term tension between cost pressures, soft organic volumes, and the need to stabilize earnings.
The name and ticker change to Gold.com, Inc. (GOLD) is the clearest recent marker of this new investment narrative, because it tightens the link between the business and the underlying metal that drives its volumes and pricing. Against that backdrop, earlier acquisitions in DTC and international markets remain the more substantial potential catalysts for improving operating leverage and offsetting slower organic growth.
Yet, beneath the new GOLD ticker, one issue that investors should be aware of is the company’s growing dependence on acquisitions for...
Read the full narrative on Gold.com (it's free!)
Gold.com's narrative projects $13.1 billion revenue and $90.3 million earnings by 2028. This requires 6.0% yearly revenue growth and about a $52 million earnings increase from $37.9 million today.
Uncover how Gold.com's forecasts yield a $41.75 fair value, a 38% upside to its current price.
Exploring Other PerspectivesGOLD 1-Year Stock Price Chart
Five members of the Simply Wall St Community currently see fair value between about US$16.36 and US$63 per share, underscoring how far apart individual views on GOLD can be. When you set those opinions against recent margin compression and earnings pressure, it becomes even more important to weigh several perspectives on what might realistically underpin a stronger profit profile over time.
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Explore 5 other fair value estimates on Gold.com - why the stock might be worth over 2x more than the current price!
Build Your Own Gold.com Narrative
Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.
A great starting point for your Gold.com research is our analysis highlighting 1 key reward and 5 important warning signs that could impact your investment decision. Our free Gold.com research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Gold.com's overall financial health at a glance.
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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
Companies discussed in this article include GOLD.
Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com
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- Silver Pulls Back From Record High as Traders Lock In Profits
Dec 4, 2025
(Bloomberg) -- Silver pulled back from an all-time high, as traders took profits and a key measure of the dollar’s strength steadied. Gold was little changed.
The white metal fell as much as 3.2%, after reaching $58.9789 an ounce in the previous session. Silver had risen for eight straight days through Wednesday — pushing the market into overbought territory — supported by speculative wagers linked to supply tightness and expectations for lower US borrowing costs.
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Lower interest rates are a tailwind for non-yielding precious metals. The Bloomberg Dollar Spot Index, a gauge of the US currency’s strength, was flat after touching the lowest since late October. A weaker greenback generally makes it more affordable for most investors to buy metals.
Though silver has whipsawed in recent days, the metal is on a tear. It has roughly doubled in value this year, outperforming a 60% rise in gold, and both are on track for their best annual performances since 1979. A historic silver squeeze in October fueled record flows of the metal into London, which then led to tightness elsewhere. Inventories linked to Shanghai Futures Exchange warehouses recently fell to their lowest in a decade.
Delayed US economic data has reinforced expectations that the Federal Reserve will cut interest rates at its final policy meeting of the year. US companies shed payrolls in November by the most since early 2023, according to ADP Research data released Wednesday, adding to concerns about a more pronounced weakening in the labor market. Swap traders are pricing in a near-certain quarter-point rate reduction at the Fed’s Dec. 9-10 meeting.
Traders are also watching closely for a potential tariff on silver in the US, after the metal was added last month to the US Geological Survey’s critical mineral list. The prospect of an American premium has already driven a large volume of silver into Comex warehouses, and liquidity is set to be constrained pending clarity on US tariff policy, Daniel Ghali, senior commodity strategist at TD Securities, said in a note.
Inflows to silver exchange-traded fund options, led by retail investors, are having “an outsized impact on prices amid this liquidity vacuum, creating a market structure favorable for a blow-off top,” Ghali said. The total volume of call and put options on the most popular physical silver ETF recently spiked to a level last seen during the October squeeze.
Story Continues
Spot silver fell 1.5% to $57.602 an ounce as of 11:37 a.m. in London, after the recent rally pushed its 14-day relative-strength index above a level that can suggest that prices have risen too fast. Gold was little changed at $4,201.23 an ounce. Platinum was down, while palladium was steady.
--With assistance from William Clowes.
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- Gold.com to Begin Trading on the New York Stock Exchange Under Ticker Symbol “GOLD”
Dec 2, 2025
Gold.com
Leading alternative assets platform focused on precious metals, numismatics, and other collectibles, completes planned name change and transition from Nasdaq
Enters into agreement to develop co-branded Gold.com credit card
Plans to ring NYSE Opening Bell on Jan. 27, 2026, to celebrate new listing
COSTA MESA, Calif., Dec. 02, 2025 (GLOBE NEWSWIRE) -- Gold.com (NYSE: GOLD) (“Gold.com” or the “Company”), formerly known as A-Mark Precious Metals, a fully integrated alternative assets platform that offers an extensive range of precious metals, numismatic coins, and collectibles to consumers, collectors, and institutional clients worldwide, announced that shares of its Class A common stock will commence trading on the New York Stock Exchange (NYSE), under the ticker symbol “GOLD,” at the market open today. To celebrate the new listing, Gold.com plans to ring the NYSE Opening Bell on Jan. 27, 2026.
The Company will also be launching a co-branded Gold.com credit card that rewards consumers with cashback on both JM Bullion purchases and everyday spending elsewhere. Designed as a premium "top of wallet" card with competitive rewards, the product will initially roll out to JM Bullion's customer base before it is expected to expand across Gold.com's Direct-to-Consumer portfolio.
“Today is a historic day in our 60-year history as we officially change our name and debut on the NYSE,” said Greg Roberts, CEO of Gold.com, formerly known as A-Mark Precious Metals. “Changing our name to Gold.com better positions us for the future as the alternative assets category continues to evolve toward our vision focused on precious metals, numismatics, and other collectibles. We remain committed to driving sustainable growth, operational excellence, and creating lasting value for our customers, partners, and shareholders alike while we continue to strengthen and elevate our flagship brands like JM Bullion, Stack’s Bowers Galleries, and Goldline, among others.”
“We are pleased to welcome Gold.com to the New York Stock Exchange, where they are a natural fit to our diverse community of global companies,” said Chris Taylor, Chief Development Officer, NYSE Group.
“Moving to the NYSE helps to enhance our brand and broaden our exposure to new investors who are increasingly interested in gold and other precious metals,” continued Mr. Roberts. “We’re excited to join so many other world-class companies listed on the NYSE, which also bolsters our market credibility and reinforces our position as a growing industry leader. We’re equally as thrilled with the development of our premium credit card and look forward to bringing its benefits to our entire DTC network.”
Story Continues
Gold.com also debuted a new corporate website, featuring enhanced investor resources, streamlined access to the Company’s portfolio of brands, and educational content about the alternative assets market focused on precious metals, numismatics, and other collectibles. The website showcases a clean, modern aesthetic, highlighted by refined typography, elevated product imagery, and a streamlined layout designed to reinforce Gold.com’s refreshed corporate identity.
As previously announced, JM Bullion is also selling a range of gold and silver bullion bars designed with the new Gold.com name and logo to commemorate the transition. Additionally, the rebranding initiative is not expected to result in any management or leadership changes, and Gold.com’s headquarters have moved to Costa Mesa, California, where the Company is expanding its offices currently occupied by Stack’s Bowers Galleries.
About Gold.com
Gold.com builds on gold’s storied history and heritage to define the future of alternative asset management. Founded in 1965, Gold.com offers a comprehensive solution for all aspects of the precious metals and collectibles value chain. Its vertically integrated platform combines market expertise in gold, silver, platinum, and palladium and collectibles that include rare coins and currency with state-of-the-art logistics, financing, and minting capabilities to serve consumers, collectors, and institutional clients globally.
Gold.com’s direct-to-consumer marketplace, anchored by flagship brands JMBullion.com, Stack’s Bowers Galleries, GovMint.com, and Goldline, has served millions of customers. The Company’s trading and wholesale sales platform, which operates under A-Mark Precious Metals, maintains distribution and finance focused relationships with a network of sovereign and private mints and has been an “authorized purchaser” of the United States Mint since 1986. Gold.com’s Collateral Finance Corporation secured lending subsidiary extends bullion, numismatic, and sports card loans while A-Mark Global Logistics supports the Company’s operations with airport-adjacent distribution centers and IRA-approved storage depositories.
Gold.com is based in Costa Mesa, California, and operates across the United States, Canada, the United Kingdom, Europe, Hong Kong, and Singapore. Learn more at https://www.gold.com
Important Cautions Regarding Forward-Looking Statements
Statements in this press release that relate to future plans, objectives, expectations, performance, events and the like are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 and the Securities Exchange Act of 1934. These include statements regarding expectations with respect to growth, long-term success, operational enhancement, delivery of value, access to and credibility in the public markets, continuing execution on other steps in our strategic planning and anticipated cost savings. Future events, risks and uncertainties, individually or in the aggregate, could cause actual results or circumstances to differ materially from those expressed or implied in these statements. Factors that could cause actual results to differ include the following: a neutral or negative reaction of our customers, partners and public markets to the change of our name, our brand and other corporate identifiers, and to our listing venue; our inability to seamlessly execute our rebranding strategy and the move to our new corporate headquarters location; unanticipated costs that may be incurred in connection with our rebranding and our headquarters move; potential confusion in the markets that we serve concerning our rebranding; difficulties with formulating and effectively executing on additional steps in our strategic plan; and our inability to successfully expand into other categories of collectibles or to enhance how these new asset categories are managed or transacted. There are other factors affecting our business generally which could cause our actual results to differ from those that we anticipate as a result of our rebranding program, including government regulations that might impede growth, particularly in Asia, including with respect to tariff policy; the inability to successfully integrate recently acquired businesses; changes in the current international political climate, which historically has favorably contributed to demand and volatility in the precious metals markets but also has posed certain risks and uncertainties for the Company, particularly in recent periods; increased competition for the Company’s higher margin services, which could depress pricing; the failure of the Company’s business model to respond to changes in the market environment as anticipated; changes in consumer demand and preferences for precious metal products generally; potential negative effects that inflationary pressure may have on our business; the failure of our investee companies to maintain, or address the preferences of, their customer bases; general risks of doing business in the commodity markets; and the strategic, business, economic, financial, political and governmental risks and other Risk Factors described in in the Company’s public filings with the Securities and Exchange Commission.
The Company undertakes no obligation to publicly update or revise any forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements.
Company Contact:
Steve Reiner, Executive Vice President, Capital Markets & Investor Relations
Gold.com
1-310-587-1410
sreiner@gold.com
Investor Relations Contacts:
Matt Glover and Greg Bradbury
Gateway Group, Inc.
1-949-574-3860
GOLD@gateway-grp.com
Media Relations Contact:
ICR for Gold.com
GOLD@icrinc.com
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- New Strong Sell Stocks for Nov. 13
Nov 13, 2025
Here are three stocks added to the Zacks Rank #5 (Strong Sell) List today:
A-Mark Precious Metals, Inc. AMRK is a trading company of precious metals. The Zacks Consensus Estimate for its current year earnings has been revised 67.1% downward over the last 60 days.
Alvotech ALVO is a biosimilar medicines company. The Zacks Consensus Estimate for its current year earnings has been revised 86.8% downward over the last 60 days.
Graphic Packaging Holding Company GPK is a company which provides fiber-based packaging solutions to food, beverage, foodservice, and other consumer products. The Zacks Consensus Estimate for its current year earnings has been revised 4.5% downward over the last 60 days.
View the entire Zacks Rank #5 List.
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This article originally published on Zacks Investment Research (zacks.com).
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- New Strong Sell Stocks for Nov. 13
Nov 13, 2025 · zacks.com
AMRK, ALVO and GPK have been added to the Zacks Rank #5 (Strong Sell) List on Nov. 13, 2025.
- Beat the Market the Zacks Way: Amgen, Ciena, Fair Isaac in Focus
Nov 10, 2025
Last Friday, the three most widely followed benchmark indexes closed a losing week. The tech-heavy Nasdaq, the S&P 500 and the Dow Jones slid 3%, 1.6% and 1.2%, respectively. For the Nasdaq, this was its sharpest weekly percentage drop in almost seven months.
A mix of political and macroeconomic concerns led to the decline in U.S. equity markets. The persistent government shutdown in Washington heightened uncertainty, delayed key economic indicators and dented consumer sentiment to its lowest level in years.
At the same time, investors grew wary of stretched valuations in technology stocks, particularly those aligned with artificial intelligence themes, prompting a broad tech sell-off that led to the Nasdaq’s underperformance.
Regardless of market conditions, we, here at Zacks, provide investors with unbiased guidance on how to beat the market.
As usual, Zacks Research guided investors over the past three months with its time-tested methodologies. Given the prevailing market uncertainty, you may want to look at our feats to prepare better for your next action.
Here are some of our key achievements:
Ciena and GDEV Surge Following Zacks Rank Upgrade
Shares of Ciena Corporation CIEN have gained 67.5% (versus the S&P 500’s 3.4% increase) since it was upgraded to a Zacks Rank #1 (Strong Buy) on September 9.
Another stock, GDEV Inc. GDEV, which was also upgraded to a Rank #1 on September 10, has returned 41.5% (versus the S&P 500’s 3.1% increase) since then.
A hypothetical portfolio of Zacks Rank # 1 (Strong Buy) stocks returned +8.64% in 2025 (through September 1st) vs. +7.60% for the S&P 500 index.
This portfolio returned +22.4% in 2024, vs. +28% for the S&P 500 index and +19.9% for the equal-weight version of the S&P 500 index.
This hypothetical portfolio returned +20.65% in 2023 vs. +24.83% for the S&P 500 index and +15% for the equal-weight S&P 500 index.
The Zacks Model Portfolio - consisting of Zacks Rank #1 stocks – has outperformed the S&P index by more than 12 percentage points since 1988 (through September 1st, 2025, the Zacks # 1 Rank stocks generated an annualized average return of +23.8% vs. +11.3% for the S&P 500 index).
You can see the complete list of today’s Zacks Rank #1 stocks here >>>
Check Ciena’s historical EPS and Sales here>>>
Check GDEV’s historical EPS and Sales here>>>Zacks Investment Research
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Zacks Recommendation Upgrades Advanced Energy and A-Mark
Shares of Advanced Energy Industries, Inc. AEIS and A-Mark Precious Metals, Inc. AMRK have surged 40% (versus the S&P 500’s 3.2% rise) and 5.2% (versus the S&P 500’s 2.9% rise), respectively, since their Zacks Recommendation was upgraded to Outperform on September 10 and September 11.
Story Continues
While the Zacks Rank is our short-term rating system that is most effective over the one- to three-month holding horizon, the Zacks Recommendation aims to predict performance over the next 6 to 12 months. However, just like the Zacks Rank, the foundation for the Zacks Recommendation is trends in earnings estimate revisions.
The Zacks Recommendation classifies stocks into three groups — Outperform, Neutral and Underperform. While these recommendations are determined quantitatively, our analysts have the flexibility to override them for the 1100+ stocks they closely follow based on their better judgment of factors such as valuation, industry conditions and management effectiveness than the quantitative model.
To access our research reports with Zacks Recommendations for the 1100+ stocks we cover, click here>>>
Zacks Focus List Stocks Micron, Lam Research Shoot Up
Shares of Micron Technology, Inc. MU, which belongs to the Zacks Focus List, have gained 112.7% over the past 12 weeks. The stock was added to the Focus List on December 27, 2016. Another Focus-List holding, Lam Research Corporation LRCX, which was added to the portfolio on December 5, 2016, has returned 60.7% over the past 12 weeks. The S&P 500 has advanced 6.1% over this period.
The 50-stock Focus List portfolio returned 18.3% in 2025 (through September 30th, 2025) vs. +14.8% for the S&P 500 index and +9.9% for the equal-weight version of the index.
The Zacks Focus List portfolio returned +18.41% in 2024 vs. +25.04% for the S&P 500 index and +13% for the equal-weight S&P 500 index. The portfolio had returned +29.54% in 2023 vs. +26.28% for the S&P 500 index and +13.61% for the equal-weight S&P 500 index. In 2022, the portfolio returned -15.2% vs. the S&P 500 index’s -17.96%.
The portfolio leads the broader market over the preceding one, three, five and ‘since 2004’ periods. These annualized return comparisons are: +16.96% for the Focus List vs. +17.60% for the index over the one-year period, +26.77% vs. +24.94% over the 3-year period, +17.38% vs. +14.48% over the 5-year period, and +12.13% vs. +10.71% since 2004.
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Zacks ECAP Stocks Fair Isaac & Thermo Fisher Significant Gains
Fair Isaac Corporation FICO, a component of our Earnings Certain Admiral Portfolio (ECAP), has jumped 30.5% over the past 12 weeks. Thermo Fisher Scientific Inc. TMO has followed Fair Isaac with 25.9% returns.
The Zacks Earnings Certain Admiral Portfolio (ECAP), which consists of 30 concentrated, ultra-defensive, long-term Buy-and-Hold stocks, returned +0.20% in the second quarter of 2025 vs. the S&P 500 index’s +10.94% gain (SPY ETF). In the year-to-date period through June 30th, the portfolio returned +3.93% vs. +6.20% gain for the S&P 500 index.
For the year 2024, the portfolio returned +16.26% vs. +24.89% for the S&P 500 index (SPY ETF).
In 2023, the portfolio returned +12.17% vs. +26.28% for the S&P 500 index. The portfolio returned -4.7% in 2022 vs. the S&P 500 index’s -17.96%.
With little to no turnover and annual rebalance periodicity, ECAP seeks to minimize capital loss by holding shares of companies whose earnings streams exhibit a proven 20+ year track record of surviving recessionary periods with minimal impact on aggregate earnings growth relative to the overall S&P 500.
The ECAP and many other model portfolios are available as part of Zacks Advisor Tools, a cloud-based solution to access Zacks award-winning stock, mutual fund and ETF research. Click here to schedule a demo.
Zacks ECDP Stocks Amgen and 3M Outperform Peers
Amgen Inc. AMGN, which is part of our Earnings Certain Dividend Portfolio (ECDP), has returned 12.5% over the past 12 weeks. Another ECDP stock, 3M Company MMM, has climbed 8.6% over the same time frame. Of course, the inclination of investors toward quality dividend stocks to secure an income stream amid heightened market volatility contributed to this performance.
Check Amgen’s dividend history here>>>
Check 3M’s dividend history here>>>
With an extremely low beta and a history of minimum earnings variability over the last 20+ years, this 25-stock portfolio helps significantly mitigate risk.
The Zacks Earnings Certain Dividend Portfolio (ECDP) returned -3.17% in 2025 Q2 vs. the S&P 500 index’s +10.94% gain and the Dividend Aristocrats ETF’s (NOBL) -0.09% return. Year-to-date (through June 30th), the portfolio returned +2.38% vs. +2.18% gain for the Dividend Aristocrat ETF.
For the full year 2024, the portfolio returned +6.95% vs. +24.89% for the S&P 500 index and +6.72% for NOBL.
The portfolio returned -0.9% in 2023 vs. +26.28% for the S&P 500 index and +8.11% for NOBL. The portfolio returned -2.3% in 2022 vs. -17.96% for the S&P 500 index and -8.34% for NOBL.
Click here to access this portfolio on Zacks Advisor Tools.
Zacks Top 10 Stock Coherent Delivers Solid Returns
Coherent Corp. COHR, from the Zacks Top 10 Stocks for 2025, has jumped 63.1% year to date compared with the S&P 500 Index’s 14.6% increase.
The Top 10 portfolio returned +26.47% this year (through the end of September 2025) vs. +14.84% for the S&P 500 index and +9.9% for the equal-weight version of the index.
The Top 10 portfolio returned +62.98% in 2024, vs. +25.04% for the S&P 500 index and +13% for the equal-weight version of the index. The portfolio had returned +25.15% in 2023 vs. +26.28% for the S&P 500 index.
Since 2012, the Top 10 portfolio has produced a cumulative return of +2,553.1% through the end of September 2025 vs. +545.2% for the S&P 500 index and +396.4% for the equal-weight version of the index. The portfolio has produced an average return of +26.6% in the period 2012 through September 30, 2025, vs. +13.1% for the S&P 500 index and +10.5% for the equal-weight version of the index.
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Amgen Inc. (AMGN) : Free Stock Analysis Report
3M Company (MMM) : Free Stock Analysis Report
Ciena Corporation (CIEN) : Free Stock Analysis Report
Micron Technology, Inc. (MU) : Free Stock Analysis Report
Thermo Fisher Scientific Inc. (TMO) : Free Stock Analysis Report
Lam Research Corporation (LRCX) : Free Stock Analysis Report
Fair Isaac Corporation (FICO) : Free Stock Analysis Report
Advanced Energy Industries, Inc. (AEIS) : Free Stock Analysis Report
Coherent Corp. (COHR) : Free Stock Analysis Report
A-Mark Precious Metals, Inc. (AMRK) : Free Stock Analysis Report
GDEV Inc. (GDEV) : Free Stock Analysis Report
This article originally published on Zacks Investment Research (zacks.com).
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- A-Mark Precious Metals to Become Gold.com and Transfer to the New York Stock Exchange
Nov 6, 2025
EL SEGUNDO, Calif., Nov. 06, 2025 (GLOBE NEWSWIRE) -- A-Mark Precious Metals (Nasdaq: AMRK) (“A-Mark” or “the Company”), a fully integrated alternative assets platform that offers an extensive range of precious metals, numismatic coins, and collectibles to consumers, collectors, and institutional clients worldwide, today announced a corporate rebranding initiative that will change its name to “Gold.com” and transfer its common shares from the Nasdaq to the New York Stock Exchange (NYSE), effective Dec. 2, 2025. The shares of the Company, to be known as Gold.com, are expected to trade under the symbol "GOLD."
This strategic evolution better aligns the Company’s corporate identity with its category leadership in precious metals, coins, currency, and other collectibles, with services spanning Direct-to-Consumer, Wholesale Sales & Ancillary Services (including proprietary minting, logistics, and secure storage capabilities), and Secured Lending. With $11.9 billion in revenues for the 12 months ending Sept. 30, 2025, and a strong balance sheet, Gold.com will operate as one of the most comprehensive vertically integrated precious metals platforms for global customers, retailers, collectors, and institutional clients.
“Gold.com perfectly encapsulates our identity and the whitespace in front of the business as we fortify our category leadership and work to define the future of precious metals, numismatics, and other collectibles,” said Gregory N. Roberts, CEO of A-Mark. “Gold’s history as the original store of value goes back generations, as does our heritage as a steward of this industry since our founding in 1965. We’re thrilled to continue growing and building on this foundation, now under this dynamic new name that reflects our forward-thinking and trusted approach. This name change is just the first step in positioning ourselves for long-term success, enhancing our operational excellence, and delivering value for our customers, partners, and shareholders.”
While Gold.com will serve as the corporate brand, A-Mark’s Direct-to-Consumer (DTC) segment will continue to operate through its portfolio of trusted brands and channels (including JM Bullion, Stack’s Bowers Galleries, and others). Additionally, the Company’s Wholesale Sales & Ancillary Services segment will continue to operate under the A-Mark name. Collateral Finance Corporation, the Company’s wholly owned, California-licensed finance lender that originates and acquires commercial loans secured by bullion, numismatics, and sports cards, will also retain its name.
“Investor interest in gold and silver has surged in recent years, and as we expand into additional high-growth adjacent categories, including fine wines, sports cards, and other collectibles, now is the ideal time to update our name as we revolutionize how these assets are managed and transacted,” continued Mr. Roberts. “Furthermore, transferring to the NYSE provides strong credibility and a tremendous opportunity to leverage the public markets as we continue to expand and execute on our strategic growth plan.”
To highlight this milestone, the Company will design a range of gold and silver bullion bars that feature its new name and logo. Beginning Dec. 2, 2025, these items will be available for purchase from JM Bullion. Sunshine Minting, Inc., the Las Vegas-based company in which A-Mark holds a 45% equity interest – which also works with sovereign entities such as the United States Mint, the Royal Canadian Mint, and The Royal Mint – will manufacture the products.
Key Business Segments
Offering one of the precious metals industry’s most complete vertical stack infrastructures and working with major banks and private and sovereign mints around the world, Gold.com will operate as a one-stop, end-to-end solution that cuts across multiple areas of expertise. The Company’s three business segments include:
Direct-to-Consumer
A-Mark’s Direct-to-Consumer segment operates as an omni-channel retailer of precious metals and serves a network of leading online and physical retail brands, including the Company’s wholly owned flagship brands such as JM Bullion, Stack’s Bowers Galleries, GovMint.com, and Goldline, among others.The Company owns a controlling majority interest in Silver Gold Bull, an online precious metals retailer in Canada, as well as non-controlling minority interests in other leading retailers in the United Kingdom and United States.The various brands comprising the Company’s DTC segment have accumulated a total of 4.3 million customers since inception, including 147,000 customers during the most recent quarter ending Sept. 30, 2025.
Wholesale Sales & Ancillary Services
The Company’s Wholesale Sales & Ancillary Services segment sources and distributes over 200 products from major sovereign and private mints to retailers, dealers, institutions, and industrial clients worldwide, and maintains trading desks in Southern California, Boston, Vienna, Hong Kong, and Singapore.A-Mark has been a U.S. Mint-authorized purchaser of gold, silver, and platinum coins since 1986 and has longstanding distributorships with other sovereign mints, including the Royal Canadian Mint, The Royal Mint, and the Perth Mint.Ancillary Services:
Logistics & Storage
A-M Global Logistics provides a range of complementary services, including managed storage options from a global custodial network, and secure fulfillment services from state-of-the-art facilities in Las Vegas, Nevada, and Irving, Texas, that are capable of handling over 200,000 shipments per month.Minting
A-Mark’s mint operations are conducted through its wholly owned subsidiary, Silver Towne Mint, as well as its minority interest in Sunshine Minting, Inc.These facilities produce a wide range of proprietary, premium, and custom coin and bar designs and afford preferred product access during periods of product constraint and market volatility.
Secured Lending
A-Mark’s secured lending segment operates through its wholly owned subsidiary, Collateral Finance Corporation (CFC).CFC offers dealers, investors and collectors of all sizes commercial loans and inventory financing solutions collateralized by bullion, numismatics, and sports cards.
The rebranding initiative is not expected to result in any management or leadership changes. In addition, Gold.com’s headquarters will be located in Costa Mesa, California, where the Company plans to expand offices currently occupied by Stack’s Bowers Galleries, an A-Mark DTC brand. A new corporate website, www.Gold.com, will also be launched on Dec. 2, 2025, and will feature enhanced investor resources, streamlined access to the Company’s portfolio of brands, and educational content about alternative assets and precious metals markets.
About A-Mark Precious Metals
A-Mark Precious Metals builds on gold’s storied history and heritage to define the future of alternative asset management. Founded in 1965, A-Mark offers a comprehensive solution for all aspects of the precious metals and collectibles value chain. Its vertically integrated platform combines market expertise in gold, silver, platinum, and palladium and collectibles that include rare coins and currency with state-of-the-art logistics, financing, and minting capabilities to serve consumers, collectors, and institutional clients globally.
A-Mark’s direct-to-consumer marketplace, anchored by flagship brands JMBullion.com, Stack’s Bowers Galleries, GovMint.com, and Goldline, has served millions of customers. The Company’s trading and wholesale sales platform, which operates under the A-Mark Precious Metals name, maintains distribution and finance focused relationships with a network of sovereign and private mints and has been an “authorized purchaser” of the United States Mint since 1986. A-Mark’s Collateral Finance Corporation secured lending subsidiary extends bullion, numismatic, and sports card loans while A-Mark Global Logistics supports the Company’s operations with airport-adjacent distribution centers and IRA-approved storage depositories.
A-Mark is based in El Segundo, California, and operates across North America, Europe and Asia. Learn more at https://www.amark.com/
Important Cautions Regarding Forward-Looking Statements
Statements in this press release that relate to future plans, objectives, expectations, performance, events and the like are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 and the Securities Exchange Act of 1934. These include statements regarding expectations with respect to growth, long-term success, operational enhancement, delivery of value, access to and credibility in the public markets, continuing execution on other steps in our strategic planning and anticipated cost savings. Future events, risks and uncertainties, individually or in the aggregate, could cause actual results or circumstances to differ materially from those expressed or implied in these statements. Factors that could cause actual results to differ include the following: a neutral or negative reaction of our customers, partners and public markets to the change of our name, our brand and other corporate identifiers, and to our listing venue; our inability to seamlessly execute our rebranding strategy and the move to our new corporate headquarters location; unanticipated costs that may be incurred in connection with our rebranding and our headquarters move; potential confusion in the markets that we serve concerning our rebranding; difficulties with formulating and effectively executing on additional steps in our strategic plan; and our inability to successfully expand into other categories of collectibles or to enhance how these new asset categories are managed or transacted. There are other factors affecting our business generally which could cause our actual results to differ from those that we anticipate as a result of our rebranding program, including government regulations that might impede growth, particularly in Asia, including with respect to tariff policy; the inability to successfully integrate recently acquired businesses; changes in the current international political climate, which historically has favorably contributed to demand and volatility in the precious metals markets but also has posed certain risks and uncertainties for the Company, particularly in recent periods; increased competition for the Company’s higher margin services, which could depress pricing; the failure of the Company’s business model to respond to changes in the market environment as anticipated; changes in consumer demand and preferences for precious metal products generally; potential negative effects that inflationary pressure may have on our business; the failure of our investee companies to maintain, or address the preferences of, their customer bases; general risks of doing business in the commodity markets; and the strategic, business, economic, financial, political and governmental risks and other Risk Factors described in in the Company’s public filings with the Securities and Exchange Commission.
The Company undertakes no obligation to publicly update or revise any forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements.
Company Contact:
Steve Reiner, Executive Vice President, Capital Markets & Investor Relations
A-Mark Precious Metals, Inc.
1-310-587-1410
sreiner@amark.com
Investor Relations Contacts:
Matt Glover and Greg Bradbury
Gateway Group, Inc.
1-949-574-3860
AMRK@gateway-grp.com
Media Relations Contact:
ICR for Gold.com
GOLD@icrinc.com
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Leading $11.9 billion alternative assets platform focused on precious metals, numismatics, and other collectibles, secures premium “GOLD” ticker as part of rebranding initiative effective Dec. 2, 2025 Leading $11.9 billion alternative assets platform focused on precious metals, numismatics, and other collectibles, secures premium “GOLD” ticker as part of rebranding initiative effective Dec. 2, 2025
