- Too Many Tech Stocks Lurking in Your Portfolio? These 3 Investments Offer More Balance.
May 11, 2026 · fool.com
Costco Wholesale, Procter and Gamble, and PepsiCo can help you immediately build a more risk-adjusted portfolio.
- 1 Oversold Stock Ready to Bounce Back and 2 We Turn Down
May 11, 2026
Hitting a new 52-week low can be a pivotal moment for any stock. These floors often mark either the beginning of a turnaround story or confirmation that a company faces serious headwinds.
Price charts only tell part of the story. Our team at StockStory evaluates each company's underlying fundamentals to separate temporary setbacks from structural declines. That said, here is one stock poised to prove the bears wrong and two facing legitimate challenges.
Two Stocks to Sell:
Procter & Gamble (PG)
One-Month Return: +0.8%
Founded by candle maker William Procter and soap maker James Gamble, Proctor & Gamble (NYSE:PG) is a consumer products behemoth whose product portfolio spans everything from facial tissues to laundry detergent to feminine care to men’s grooming.
Why Does PG Fall Short?
Scale is a double-edged sword because it limits the company’s growth potential compared to its smaller competitors, as reflected in its below-average annual revenue increases of 2.3% for the last three years Organic revenue growth fell short of our benchmarks over the past two years and implies it may need to improve its products, pricing, or go-to-market strategy Projected sales growth of 2.5% for the next 12 months suggests sluggish demand
Procter & Gamble is trading at $146.08 per share, or 21.4x forward P/E. Read our free research report to see why you should think twice about including PG in your portfolio, it’s free.
KB Home (KBH)
One-Month Return: -4.5%
The first homebuilder to be listed on the NYSE, KB Home (NYSE:KBH) is a homebuilding company targeting the first-time home buyer and move-up buyer markets.
Why Do We Steer Clear of KBH?
Backlog has dropped by 28% on average over the past two years, suggesting it’s losing orders as competition picks up Falling earnings per share over the last two years has some investors worried as stock prices ultimately follow EPS over the long term Diminishing returns on capital suggest its earlier profit pools are drying up
At $49.10 per share, KB Home trades at 14.7x forward P/E. If you’re considering KBH for your portfolio, see our FREE research report to learn more.
One Stock to Buy:
Marsh (MRSH)
One-Month Return: -5.6%
With roots dating back to 1871 and a presence in over 130 countries, Marsh (NYSE:MRSH) is a global professional services firm that helps organizations manage risk, strategy, and workforce challenges through its four specialized businesses.
Why Are We Bullish on MRSH?
Market share has increased this cycle as its 9.3% annual revenue growth over the last five years was exceptional Enormous revenue base of $27.52 billion provides significant distribution advantages Robust free cash flow margin of 15.9% gives it many options for capital deployment, and its improved cash conversion implies it’s becoming a less capital-intensive business
Story Continues
Marsh’s stock price of $166.05 implies a valuation ratio of 15.4x forward P/E. Is now the time to initiate a position? See for yourself in our in-depth research report, it’s free.
Stocks We Like Even More
ALSO WORTH WATCHING: Top 5 Momentum Stocks. The best time to own a great stock is when the market is finally noticing it. These aren't just high-quality businesses. Something is happening with them right now. Elite fundamentals meeting near-term momentum - both boxes checked at the same time.
Find out which stocks our AI platform is flagging this week. See this week's Strong Momentum stocks - FREE. Get Our Strong Momentum Stocks for Free HERE.
Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,326% between June 2020 and June 2025) as well as under-the-radar businesses like the once-small-cap company Exlservice (+354% five-year return). Find your next big winner with StockStory today.
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- Is Procter & Gamble (PG) Offering A Reasonable Entry Point After Recent Share Price Weakness?
May 11, 2026
Find winning stocks in any market cycle. Join 7 million investors using Simply Wall St's investing ideas for FREE.
Wondering whether Procter & Gamble at around US$146.42 is offering good value right now, or if you would be paying up for stability? This article focuses squarely on what the current price implies. The stock has risen 2.1% over the last 7 days and 0.9% over the last 30 days, although the share price is still down 6.4% over the past year and up 3.3% year to date. Recent attention around Procter & Gamble has centered on its position as a staple in the US household products sector and on how consumer companies are being assessed in light of changing spending patterns. This backdrop helps frame why short term moves may not fully capture what long term holders care about most, which is the relationship between price and underlying business strength. Simply Wall St currently assigns Procter & Gamble a 4/6 valuation score. The rest of this article will unpack how different valuation methods arrive at that view, before finishing with a broader way to think about what the stock might be worth to you.
Procter & Gamble delivered -6.4% returns over the last year. See how this stacks up to the rest of the Household Products industry.
Approach 1: Procter & Gamble Discounted Cash Flow (DCF) Analysis
A Discounted Cash Flow, or DCF, model estimates what a stock could be worth by projecting future cash flows and then discounting them back to today, using a required return to reflect risk and the time value of money.
For Procter & Gamble, the model used here is a 2 Stage Free Cash Flow to Equity approach. The latest twelve month free cash flow is about $15.59b. Analysts and internal estimates project free cash flow of $14.76b in 2026, rising to $21.13b in 2035, with analyst inputs up to 2028 and Simply Wall St extrapolations beyond that point.
After discounting these projected cash flows, the model arrives at an estimated intrinsic value of $185.60 per share. Compared with the recent share price of about $146.42, this implies Procter & Gamble is trading at roughly a 21.1% discount to that DCF estimate. On this methodology, the stock screens as underpriced.
Result: UNDERVALUED
Our Discounted Cash Flow (DCF) analysis suggests Procter & Gamble is undervalued by 21.1%. Track this in your watchlist or portfolio, or discover 49 more high quality undervalued stocks.PG Discounted Cash Flow as at May 2026
Head to the Valuation section of our Company Report for more details on how we arrive at this Fair Value for Procter & Gamble.
Approach 2: Procter & Gamble Price vs Earnings
For profitable companies like Procter & Gamble, the P/E ratio is a useful way to relate what you pay for the stock to the earnings the business is currently generating. Investors usually accept a higher P/E when they expect stronger earnings growth or see lower risk, and a lower P/E when they expect slower growth or see more risk.
Story Continues
Procter & Gamble currently trades on a P/E of 20.89x. That sits above the Household Products industry average of 17.57x but below the peer group average of 24.36x. On its own, that indicates the stock is priced higher than the broad industry, yet not as highly as similar large peers.
Simply Wall St’s Fair Ratio for Procter & Gamble is 24.23x. This is a proprietary estimate of what the P/E might be, given factors such as earnings growth, industry, profit margins, market cap and company specific risks. Because it incorporates these fundamentals, the Fair Ratio can be more informative than a simple comparison with industry or peer averages. Comparing 20.89x with the Fair Ratio of 24.23x shows that the stock trades below that modeled level.
Result: UNDERVALUEDNYSE:PG P/E Ratio as at May 2026
P/E ratios tell one story, but what if the real opportunity lies elsewhere? Start investing in legacies, not executives. Discover our 19 top founder-led companies.
Upgrade Your Decision Making: Choose your Procter & Gamble Narrative
Earlier it was mentioned that there is an even better way to understand valuation. Narratives bring your view of Procter & Gamble together with the numbers by letting you set a story about its business, link that to assumptions for future revenue, earnings and margins, and translate it into a Fair Value that can be compared with today’s price on Simply Wall St’s Community page. On that page, Narratives are updated automatically when fresh data or news arrives. One investor might, for example, build a Procter & Gamble brain health and wellness Narrative that supports a Fair Value of about US$185 based on a long runway for wellness driven products. Another might focus on valuation methods that point closer to US$121 and a more modest outlook. This gives you a clear, side by side sense of which story feels closer to your own expectations and whether the current price of around US$146.42 sits above or below the Fair Value that fits your view.
For Procter & Gamble, however, we will make it really easy for you with previews of two leading Procter & Gamble Narratives:
🐂 Procter & Gamble Bull Case
Fair value in this bullish Narrative: US$150.00 per share
Implied pricing vs that fair value at the recent US$146.42 share price: about 2.4% below the Narrative fair value
Revenue growth assumption in this Narrative: 8.09%
Views the recent share price weakness as pushing the stock toward oversold territory relative to both Simply Wall St and the author’s own fair value estimates. Emphasises the breadth of Procter & Gamble’s global consumer brands, high gross and net margins, and a product set that sits in everyday, repeat purchase categories. Highlights solid interest coverage and non discretionary demand as support for resilience, while still flagging unusual insider selling and share price trends as factors to watch.
🐻 Procter & Gamble Bear Case
Fair value in this bearish Narrative: US$121.06 per share
Implied pricing vs that fair value at the recent US$146.42 share price: about 20.9% above the Narrative fair value
Revenue growth assumption in this Narrative: 3.32%
Sees Procter & Gamble as a high quality business with wide moat ratings, strong operating margins and return on capital that sits above its estimated cost of capital, but with moderate projected growth. Applies a wide toolkit of valuation methods, including DDM, DCF, multiple based approaches and Monte Carlo simulations, which in combination point to a fair value of about US$121.06 per share. Concludes that at recent prices the stock screens as overvalued in this framework, even though several historical multiple metrics point to some support closer to the current market level.
To see how these opposing Narratives and others line up with your own assumptions about consumer spending, margins and required returns, use the Community page to compare the full range of Procter & Gamble Narratives side by side and track how they update when new information arrives. Curious how numbers become stories that shape markets? Explore Community Narratives.
Do you think there's more to the story for Procter & Gamble? Head over to our Community to see what others are saying!NYSE:PG 1-Year Stock Price Chart
This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
Companies discussed in this article include PG.
Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com
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- Procter & Gamble Drops 9% in 3 Months: Buy the Dip or Sell the Stock?
May 11, 2026
The Procter & Gamble Company PG has witnessed a decline over the past three months, with its shares falling 9.2%. The stock underperformed the S&P 500 index, which gained 9.4% during the same period, but performed better than the Consumer Staples sector, which declined 11.6%. Meanwhile, the broader Consumer Products – Staples industry fell 6.7%.
Procter & Gamble’s recent stock weakness reflects investor concerns over moderating sales growth, persistent cost pressures and a cautious near-term earnings outlook. Although the company delivered better-than-expected third-quarter fiscal 2026 earnings, revenue growth remained modest, and management indicated that full-year earnings are likely to land toward the lower end of its guidance range.
PG's 3-Month Price PerformanceZacks Investment Research
Image Source: Zacks Investment Research
PG’s performance is notably weaker than that of its competitors, BJ's Wholesale Club BJ, Colgate-Palmolive Company CL and Church & Dwight Co., Inc. CHD, which declined 7.5%, 8.9% and 6.5%, respectively, in the past three months.Zacks Investment Research
Image Source: Zacks Investment Research
Closing at $146.42, PG stock stands almost 14.4% below its 52-week high of $170.99 attained on May 30, 2026. The company is trading below its 50 and 200-day simple moving averages of $146.8 and $148.4, respectively, signaling bearish sentiment in maintaining the recent performance levels.
PG Trades Below 50 & 200-Day Moving AveragesZacks Investment Research
Image Source: Zacks Investment Research
What’s Behind PG’s Dismal Stock Run?
PG has faced a dismal stock run due to a combination of macroeconomic pressures, rising costs and investor concerns about future profitability. Although the company delivered solid third-quarter fiscal 2026 results with organic sales growth above 3% and broad-based category expansion, investors remain worried about mounting inflationary pressures and geopolitical disruptions. The conflict in the Middle East has sharply increased commodity-linked input costs, logistics expenses and supply chain disruptions, creating an estimated $1 billion after-tax headwind for the 2026.
Another major factor behind the weak stock performance is uncertainty regarding earnings growth and margins. Management acknowledged that while innovation-led growth remains strong, the company may not fully offset inflation through productivity improvements alone. PG expects earnings to land near the lower end of its guidance range of $6.83-$7.09 for fiscal 2026 as rising oil prices, transportation expenses and sourcing inefficiencies pressure margins. Investors are also cautious because the company continues to increase investments in marketing, innovation and consumer promotions despite the challenging cost environment, which could weigh on short-term profitability.
Consumer spending trends have also contributed to investor pessimism. Persistent inflation across food, healthcare and energy has weakened consumer purchasing power globally, especially in value-sensitive categories. Although PG emphasized that innovation and premium products like SK-II and Tide are driving growth, there are concerns that consumers may increasingly trade down to cheaper alternatives if inflation remains elevated. Competitive intensity in retail channels and the gradual return of promotional activity to pre-COVID levels have further added pressure on the company’s pricing power and market share outlook.
Finally, the market remains uncertain about PG’s ability to sustain long-term growth amid restructuring efforts and global volatility. Management itself admitted that fiscal 2027 visibility remains limited due to unpredictable macroeconomic conditions and geopolitical risks. As a result, despite strong brands and stable demand fundamentals, concerns over inflation, margins and execution risks have weighed heavily on PG’s recent stock performance.
Story Continues
PG Not Devoid of Tailwinds
Despite near-term pressures, PG is not devoid of tailwinds, as the company continues to demonstrate strong brand resilience and broad-based organic growth. In the latest quarter, all 10 product categories posted organic sales growth, while regions such as North America, Latin America and Greater China delivered solid performances. Premium brands like SK-II, Tide and Pampers continue to gain traction due to superior product innovation and strong consumer loyalty. Management also highlighted improving market share trends across several key categories, indicating that the company’s innovation-led strategy is beginning to gain momentum.
Another important tailwind is PG’s aggressive focus on productivity, automation and supply-chain modernization. The company’s “Supply Chain 3.0” initiative, which includes automation, AI-enabled analytics, digital manufacturing and warehouse operations, is helping improve operational efficiency and supply resilience. Management noted that these initiatives are enabling faster reformulation, diversified sourcing and improved inventory management during periods of geopolitical disruption. Over time, these technology-driven efficiencies could help offset inflationary pressures and support margin recovery.
PG’s Estimate Revision Trend
The Zacks Consensus Estimate for PG’s fiscal 2026 and 2027 earnings per share has inched down 6 cents and 19 cents to $6.91 and $7.09, respectively, over the past 30 days.Zacks Investment Research
Image Source: Zacks Investment Research
PG’s Premium Valuation
Despite the considerable decline in its share price, Procter & Gamble still trades at a significant premium to industry peers with a forward 12-month price-to-earnings (P/E) multiple of 20.73X. The current valuation is below its five-year high of 26.67X but ahead of the broader industry’s multiple of 17.87X.
At a forward 12-month P/E of 20.73X, Procter & Gamble is trading at a higher valuation than BJ's Wholesale Club, which has a multiple of 20.12X. However, PG is trading below peers such as Colgate-Palmolive and Church & Dwight, which have forward 12-month P/E ratios of 22.40X and 24.27X, respectively.Zacks Investment Research
Image Source: Zacks Investment Research
How to Play PG Stock Now?
PG is facing mounting near-term pressures from rising commodity and logistics costs, geopolitical uncertainty, slowing consumer demand and persistent margin headwinds. Earnings estimate cuts and management’s cautious outlook have also weakened investor confidence, while the stock still trades at a premium valuation compared with the broader industry. Although PG continues to benefit from strong brands, innovation and productivity initiatives, these positives may take time to materially improve financial performance. Given the uncertain earnings outlook and limited upside potential in the near term, this Zacks Rank #4 (Sell) stock appears less favorable at current levels.
You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report
Procter & Gamble Company (The) (PG) : Free Stock Analysis Report
Colgate-Palmolive Company (CL) : Free Stock Analysis Report
BJ's Wholesale Club Holdings, Inc. (BJ) : Free Stock Analysis Report
Church & Dwight Co., Inc. (CHD) : Free Stock Analysis Report
This article originally published on Zacks Investment Research (zacks.com).
Zacks Investment Research
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- 1 Magnificent Dividend Stock Down 8% to Buy and Hold Forever
May 11, 2026 · fool.com
Procter and Gamble excels at selling everyday necessities.
- Which Is the Better Consumer Staples ETF, State Street's XLP or Invesco's RSPS?
May 11, 2026
Comparing the Invesco S&P 500 Equal Weight Consumer Staples ETF(NYSEMKT:RSPS) and the State Street Consumer Staples Select Sector SPDR ETF(NYSEMKT:XLP) reveals how different weighting methodologies can impact sector exposure and risk within defensive stocks.
Investors often turn to the consumer staples sector for its historically lower volatility and reliable dividends, as these companies provide essential goods that consumers buy regardless of economic conditions. While the State Street fund concentrations on industry giants, RSPS provides equal exposure to every staple company within the S&P 500 index.
Snapshot (cost & size)
Metric XLP RSPS Issuer SPDR Invesco Expense ratio 0.08% 0.40% 1-yr return (as of May 6, 2026) 6.40% 2.30% Dividend yield 2.60% 2.80% Beta 0.60 0.63 AUM $14.6 billion $235.5 million
Beta measures price volatility relative to the S&P 500; beta is calculated from five-year monthly returns. The 1-yr return represents total return over the trailing 12 months. Dividend yield is the trailing-12-month distribution yield.
The State Street fund is significantly more affordable for long-term holders, maintaining a low expense ratio of 0.08%. While the Invesco fund offers a slightly higher payout with a 2.80% trailing-12-month distribution yield, its 0.40% expense ratio is five times higher than its peer.
Performance & risk comparison
Metric XLP RSPS Max drawdown (5 yr) (16.30%) (18.60%) Growth of $1,000 over 5 years (total return) $1,360.0 $1,036.0
What's inside
The Invesco S&P 500 Equal Weight Consumer Staples ETF focuses on equalizing influence across its 37 holdings, ensuring that mid-cap staples have as much impact as industry titans. Its largest positions include Casey's General Stores(NASDAQ:CASY) at 3.29%, Tyson Foods(NYSE:TSN) at 3.28%, and Archer-Daniels-Midland(NYSE:ADM) at 3.21%. This Invesco fund, which was launched in 2006, rebalances quarterly to maintain this structure and has a trailing-12-month dividend of $0.84 per share. Its portfolio is composed of 97.00% consumer defensive stocks and 3.00% consumer cyclical names.
The State Street Consumer Staples Select Sector SPDR ETF is more concentrated, holding 36 companies with a heavy tilt toward mega-caps that can dominate performance. Top holdings include Walmart(NASDAQ:WMT) at 11.93%, Costco Wholesale(NASDAQ:COST) at 9.55%, and Procter + Gamble (NYSE:PG) at 7.25%. This fund was launched in 1998 and paid $2.18 per share over the trailing 12 months. Its sector makeup consists of 99.00% consumer defensive and 1.00% consumer cyclical stocks, offering more concentrated exposure to the largest U.S. consumer companies.
Story Continues
For more guidance on ETF investing, check out the full guide at this link.
What this means for investors
Having exposure to the consumer staples sector is important as a means of buoying a portfolio during turbulent macroeconomic environments. That was the case for the Invesco S&P 500 Equal Weight Consumer Staples ETF (RSPS) and State Street Consumer Staples Select Sector SPDR ETF (XLP) this year. Both funds saw their prices soar in Q1 as investors rotated away from tech stocks.
That changed in Q2, as investors flocked back to the technology industry, creating an opportunity to pick up RSPS and XLP at a lower price. Choosing which to invest in comes down to a few key differences.
XLP is the better ETF for investors who want exposure to some of the biggest companies in the consumer staples sector. This helped the fund deliver strong performance over the past year, and a lower max drawdown. XLP also offers far greater liquidity with a $14.6 billion AUM at a much lower cost. The downside is that the ETF’s performance relies heavily on its mega-cap stocks, considering Walmart and Costco alone represent about 20% of the fund.
RSPS spreads out its holdings more broadly, so one or two companies don’t have a big impact on the fund’s overall performance. This is the ETF for investors who prefer to have more equal weighting across consumer staples stocks, or who already own shares of the mega-cap stocks in the sector. However, the fund is more expensive, and its performance has not be as strong as XLP.
Should you buy stock in Invesco Exchange-Traded Fund Trust - Invesco S&P 500 Equal Weight Consumer Staples ETF right now?
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Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $471,827!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,319,291!*
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Robert Izquierdo has positions in Walmart. The Motley Fool has positions in and recommends Costco Wholesale and Walmart. The Motley Fool recommends Casey's General Stores. The Motley Fool has a disclosure policy.
Which Is the Better Consumer Staples ETF, State Street's XLP or Invesco's RSPS? was originally published by The Motley Fool
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- Investors Heavily Search Procter & Gamble Company (The) (PG): Here is What You Need to Know
May 11, 2026
Procter & Gamble (PG) has recently been on Zacks.com's list of the most searched stocks. Therefore, you might want to consider some of the key factors that could influence the stock's performance in the near future.
Shares of this world's largest consumer products maker have returned +0.9% over the past month versus the Zacks S&P 500 composite's +9.1% change. The Zacks Consumer Products - Staples industry, to which P&G belongs, has gained 0.6% over this period. Now the key question is: Where could the stock be headed in the near term?
While media releases or rumors about a substantial change in a company's business prospects usually make its stock 'trending' and lead to an immediate price change, there are always some fundamental facts that eventually dominate the buy-and-hold decision-making.
Revisions to Earnings Estimates
Rather than focusing on anything else, we at Zacks prioritize evaluating the change in a company's earnings projection. This is because we believe the fair value for its stock is determined by the present value of its future stream of earnings.
We essentially look at how sell-side analysts covering the stock are revising their earnings estimates to reflect the impact of the latest business trends. And if earnings estimates go up for a company, the fair value for its stock goes up. A higher fair value than the current market price drives investors' interest in buying the stock, leading to its price moving higher. This is why empirical research shows a strong correlation between trends in earnings estimate revisions and near-term stock price movements.
For the current quarter, P&G is expected to post earnings of $1.45 per share, indicating a change of -2% from the year-ago quarter. The Zacks Consensus Estimate has changed -4.8% over the last 30 days.
The consensus earnings estimate of $6.91 for the current fiscal year indicates a year-over-year change of +1.2%. This estimate has changed -0.8% over the last 30 days.
For the next fiscal year, the consensus earnings estimate of $7.09 indicates a change of +2.6% from what P&G is expected to report a year ago. Over the past month, the estimate has changed -2.6%.
Having a strong externally audited track record, our proprietary stock rating tool, the Zacks Rank, offers a more conclusive picture of a stock's price direction in the near term, since it effectively harnesses the power of earnings estimate revisions. Due to the size of the recent change in the consensus estimate, along with three other factors related to earnings estimates, P&G is rated Zacks Rank #4 (Sell).
Story Continues
The chart below shows the evolution of the company's forward 12-month consensus EPS estimate:
12 Month EPS12-month consensus EPS estimate for PG
Projected Revenue Growth
While earnings growth is arguably the most superior indicator of a company's financial health, nothing happens as such if a business isn't able to grow its revenues. After all, it's nearly impossible for a company to increase its earnings for an extended period without increasing its revenues. So, it's important to know a company's potential revenue growth.
In the case of P&G, the consensus sales estimate of $21.37 billion for the current quarter points to a year-over-year change of +2.3%. The $87.06 billion and $89.39 billion estimates for the current and next fiscal years indicate changes of +3.3% and +2.7%, respectively.
Last Reported Results and Surprise History
P&G reported revenues of $21.24 billion in the last reported quarter, representing a year-over-year change of +7.4%. EPS of $1.59 for the same period compares with $1.54 a year ago.
Compared to the Zacks Consensus Estimate of $20.51 billion, the reported revenues represent a surprise of +3.52%. The EPS surprise was +1.92%.
The company beat consensus EPS estimates in each of the trailing four quarters. The company topped consensus revenue estimates three times over this period.
Valuation
No investment decision can be efficient without considering a stock's valuation. Whether a stock's current price rightly reflects the intrinsic value of the underlying business and the company's growth prospects is an essential determinant of its future price performance.
While comparing the current values of a company's valuation multiples, such as price-to-earnings (P/E), price-to-sales (P/S), and price-to-cash flow (P/CF), with its own historical values helps determine whether its stock is fairly valued, overvalued, or undervalued, comparing the company relative to its peers on these parameters gives a good sense of the reasonability of the stock's price.
As part of the Zacks Style Scores system, the Zacks Value Style Score (which evaluates both traditional and unconventional valuation metrics) organizes stocks into five groups ranging from A to F (A is better than B; B is better than C; and so on), making it helpful in identifying whether a stock is overvalued, rightly valued, or temporarily undervalued.
P&G is graded D on this front, indicating that it is trading at a premium to its peers. Click here to see the values of some of the valuation metrics that have driven this grade.
Bottom Line
The facts discussed here and much other information on Zacks.com might help determine whether or not it's worthwhile paying attention to the market buzz about P&G. However, its Zacks Rank #4 does suggest that it may underperform the broader market in the near term.
Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report
Procter & Gamble Company (The) (PG) : Free Stock Analysis Report
This article originally published on Zacks Investment Research (zacks.com).
Zacks Investment Research
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- Native Launches Target-Exclusive Surf Club Body Care Collection Inspired by Coastal Escapes
May 11, 2026
Native Surf Club Collection
The Target-exclusive, limited-edition body care collection from Native brings beach-inspired scents and refreshing formulas to elevate everyday routines.
SAN FRANCISCO, May 11, 2026--(BUSINESS WIRE)--Native, the personal care brand known for their clean, simple, and effective formulas, announces the Surf Club Collection, a limited-edition lineup inspired by sun-soaked days and coastal escapes. Designed to bring a sense of summer to your daily routine, the collection features fresh, transportive scents paired with Native’s signature gentle and effective formulas.
The Surf Club Collection captures the feeling of long days by the ocean, blending breezy, tropical, and sun-warmed notes across a range of body care essentials. Each product is thoughtfully formulated to cleanse and refresh while delivering the quality and performance Native is known for.
With vibrant scents and effortless usability, the Surf Club Collection expands Native’s body care portfolio and reinforces its commitment to creating products that make everyday routines feel elevated and enjoyable.
Available Scents:
Golden Sunset: Pink pepper and pineapple melt into warm cedar, lavender and santal. Tropic Tides: Juniper and sea salt breeze over florals and warm woods. Categories Include:
Aluminum-Free Deodorant (72-hour odor protection) Deodorant Spray Sulfate-Free Body Wash (24-hour refreshing cleanse) Silicone-Free & Sulfate-Free Shampoo and Conditioner Key Benefits Include:
Thoughtfully made with limited ingredients Aluminum free, baking soda free, paraben-free, talc free, and dye-free Made with plant-based and naturally-derived ingredients and made without parabens, phthalates, sulfated surfactants, or dyes Vegan and cruelty-free Made with citric acid for pH balance to keep your skin ultra happy Dermatologist-tested Hero Formula Features:
Aluminum-free deodorant formulas Sulfate-free body wash Silicone-free hair care Minimal ingredient philosophy Thoughtfully selected ingredients designed for everyday use
Consumers are increasingly seeking body care that goes beyond basic function, looking for products that deliver both performance and a more immersive, sensory experience. Native developed the Surf Club Collection to meet this demand, combining transportive, beach-inspired scents with simple, effective formulas that bring a sense of escape into everyday routines.
"Body care has become a space for self-expression and escape," said Christopher Talbott, Chief Executive Officer at Native. "With the Surf Club Collection, we wanted to capture that carefree, coastal energy and bring it into everyday routines. It’s about creating small moments that feel like you’re on the water, no matter where you are—now available conveniently at Target."
Story Continues
The Native Surf Club Collection is available now at:
Nativecos.com Target stores nationwide and Target.com Retail prices vary by category but span from $3-$14
About Native
Founded in 2015, Native reimagines personal care with simple, clean, and effective products made for everyday life. Crafted from naturally derived ingredients and free from aluminum, parabens, sulfates, and phthalates, Native delivers high performance without compromise. The brand’s full-body portfolio, including deodorant, body wash, body scrubs, mineral sunscreen, hair care, and skin care, is available at nativecos.com and major retailers nationwide. Known for fan-favorite scents, playful limited editions, and a commitment to thoughtful innovation, Native continues to make personal care easy, safe, and enjoyable. Follow @native on TikTok, Instagram, and Facebook.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260511545616/en/
Contacts
Media Contact
Autumn Communications, native@autumncommunications.com
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