- Men's Skincare Products Market Report 2026: L'Oreal, P&G, Unilever, and Beiersdorf Dominate Through Strong Brand Equity, Extensive Distribution Channels, and Continuous Innovations - Forecast to 2031
May 12, 2026
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The global men's skincare market is booming due to shifting societal norms, increased grooming awareness, urban lifestyles, and digital access to beauty trends. Key opportunities lie in premium, multifunctional, and natural products, with significant growth in online and luxury segments driven by evolving consumer preferences.
Dublin, May 12, 2026 (GLOBE NEWSWIRE) -- The "Global Men's Skincare Products Market (2026 Edition)" report has been added to ResearchAndMarkets.com's offering.
The men's skincare products market is undergoing a remarkable transformation, fuelled by changing societal norms, growing awareness of skincare benefits, and evolving consumer preferences.
The global men's skin care product market has experienced robust growth in recent years and is projected to continue expanding at a steady pace. This upward trajectory is being driven by a confluence of evolving social norms, increased awareness around personal grooming, and a broader shift toward self-care among male consumers. As traditional gender roles become more fluid and notions of masculinity evolve, more men are becoming conscious of their appearance and wellness, contributing to a rising demand for products tailored specifically for male skin.
Competitive analysis of the global men's skin care market reveals a dynamic and increasingly crowded landscape. Established conglomerates such as L'Oreal, Procter & Gamble, Unilever, and Beiersdorf continue to dominate the market through strong brand equity, extensive distribution channels, and continuous innovation. These companies invest heavily in R&D to launch new product lines that cater to emerging consumer needs, including anti-aging, sensitivity, and pollution defence.
At the same time, smaller and niche players are gaining market share by offering cruelty-free, organic, and vegan options that resonate with environmentally and socially conscious consumers. Start-ups and DTC (direct-to-consumer) brands are leveraging social media and influencer collaborations to penetrate the market quickly and build loyal customer bases. The competitive intensity is further heightened by frequent product launches, pricing strategies, and aggressive marketing campaigns, making innovation and brand differentiation critical for success.
Improved access to dermatological knowledge and beauty trends through digital platforms and influencers has further accelerated the adoption of skin care routines among men. The growing prevalence of urban lifestyles, rising disposable incomes, and increasing exposure to pollution have also heightened awareness of the importance of skin maintenance, thereby encouraging the use of specialized products like cleansers, moisturizers, and sunscreens.
North America stands out as the dominating region in the global men's skin care product market, thanks to its mature consumer base, high levels of product awareness, and strong retail infrastructure. The U.S. and Canada are seeing a rising trend among men seeking premium and clinically-proven skin care solutions, with both established and emerging brands offering innovative, targeted products.
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There is a strong inclination toward natural and organic ingredients, as well as multifunctional products that offer convenience and effectiveness. The presence of leading global players, coupled with aggressive marketing campaigns and celebrity endorsements, has helped drive greater engagement among male consumers. Moreover, the region benefits from a wide distribution network, including advanced e-commerce platforms and subscription-based models, which make product access and trial easier than ever before.
The market's segmentation by product type reflects diverse and evolving consumer needs. Shaving products, once the mainstay of the men's grooming market, continue to hold relevance, but their share is being gradually eroded by the rising popularity of skin care essentials such as creams and moisturizers, sunscreens, and facewashes. Sunscreen is another fast-growing category, driven by heightened awareness around skin damage and the long-term effects of UV exposure. Products under the "Others" category, which include serums, anti-aging solutions, and exfoliators, are gaining traction among more skincare-savvy consumers, particularly millennials and Gen Z men who are more open to experimenting with advanced skin care regimens.
In terms of pricing, the men's skin care market is distinctly tiered into economy, mid-price, and luxury segments, each catering to a different demographic. The mid-price segment currently holds the largest share, appealing to the mass market with its balance of quality and affordability. However, there is a noticeable shift toward the luxury segment, especially among consumers in urban areas who are increasingly willing to invest in high-quality, premium formulations. These luxury products often tout scientific research, exclusive ingredients, or brand prestige, making them attractive to discerning customers seeking a superior grooming experience.
Sales channel dynamics have also played a pivotal role in shaping the market's growth and accessibility. Supermarkets and hypermarkets continue to be important due to their wide reach and ability to offer product variety under one roof. Specialty stores, focusing specifically on beauty and grooming products, have emerged as influential players, especially as they offer personalized consultation and curated selections. However, it is the online retail segment that is witnessing the most explosive growth, propelled by increased internet penetration, digital marketing strategies, and the convenience of doorstep delivery.
Online platforms allow consumers to browse, compare, and purchase products with ease, and also offer access to niche brands and international offerings that may not be readily available in physical stores. The integration of augmented reality, customer reviews, and social media engagement has further enhanced the digital shopping experience, making it a key driver of market expansion.
Companies Featured
The Estee Lauder Companies Inc. L'oreal SA Edgewell Personal Care Company Proctor and Gamble Beiersdorf Unilever HARRY'S
Key Topics Covered:
1. Market Background
1.1 Scope and Product Outlook
1.2 Executive Summary
1.3 Research Methodology
2. Strategic Recommendations
2.1 Focus on Personalized Skincare Routines
2.2 Development of Microbiome Skincare Products
3. Global Men's Skincare Products Market: Historic and Forecast
3.1 Impact Analysis of Macro Economic Factors on Men's Skincare Products Market
3.2 Global Men's Skincare Products Market: Dashboard
3.3 Global Men's Skincare Products Market: Market Size and CAGR, 2021-2031 (USD Billion & CAGR)
3.4 Global Men's Skincare Products Market: Market Value Assessment
3.5 Global Men's Skincare Products Market Segmentation: Product Type
3.5.1 Global Men's Skincare Products Market, Product Type Overview
3.5.2 Global Men's Skincare Products Market Attractiveness Index, by Product Type
3.5.3 Global Men's Skincare Products Market Size, by Shave Care Products, by Value, 2021H-2031F (USD Billion & CAGR)
3.5.4 Global Men's Skincare Products Market Size, by Creams and Moisturizers, by Value, 2021H-2031F (USD Billion & CAGR)
3.5.5 Global Men's Skincare Products Market Size, by Sunscreen, by Value, 2021H-2031F (USD Billion & CAGR)
3.5.6 Global Men's Skincare Products Market Size, by Facewash and Cleansers, by Value, 2021H-2031F (USD Billion & CAGR)
3.5.7 Global Men's Skincare Products Market Size, by Other Products, by Value, 2021H-2031F (USD Billion & CAGR)
3.6 Global Men's Skincare Products Market Segmentation: by Price Range
3.6.1 Global Men's Skincare Products Market Size, by Price Range Overview
3.6.2 Global Men's Skincare Products Market Attractiveness Index, by Price Range
3.6.3 Global Men's Skincare Products Market Size, by Economy, by Value, 2021H-2031F (USD Billion & CAGR)
3.6.4 Global Men's Skincare Products Market Size, by Mid-Price, by Value, 2021H-2031F (USD Billion & CAGR)
3.6.5 Global Men's Skincare Products Market Size, by Luxury, by Value, 2021H-2031F (USD Billion & CAGR)
3.7 Global Men's Skincare Products Market Segmentation: by Sales Channel
3.7.1 Global Men's Skincare Products Market, by Sales Channel Overview
3.7.2 Global Men's Skincare Products Market Attractiveness Index, by Sales Channel
3.7.3 Global Men's Skincare Products Market Size, by Supermarkets/Hypermarkets, by Value, 2021H-2031F (USD Billion & CAGR)
3.7.4 Global Men's Skincare Products Market Size, by Specialty Stores, by Value, 2021H-2031F (USD Billion & CAGR)
3.7.5 Global Men's Skincare Products Market Size, by Convenience Stores, by Value, 2021H-2031F (USD Billion & CAGR)
3.7.6 Global Men's Skincare Products Market Size, by Drug Stores and Pharmacies, by Value, 2021H-2031F (USD Billion & CAGR)
3.7.7 Global Men's Skincare Products Market Size, by Online Retail, by Value, 2021H-2031F (USD Billion & CAGR)
4. Global Men's Skincare Products Market, Region Analysis
4.1 Regional Coverage of the Study
4.2 Regional Snapshot
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- KKR's $10 Billion Flora Exit Could Still Disappoint Investors
May 11, 2026
This article first appeared on GuruFocus.
KKR & Co. (NYSE:KKR) may be approaching a difficult exit from one of private equity's most closely watched corporate carve-outs, as the firm explores options for Flora Food Group after buying the business from Unilever Plc (NYSE:UL) in mid-2018. KKR paid 6.8 billion, or about $8 billion, for the margarine and spreads business, betting that a standalone owner could improve performance after the division drew strong interest from Apollo Global Management (NYSE:APO), Blackstone (NYSE:BX), CVC Capital Partners and other bidders. The Financial Times recently reported that KKR is exploring a sale at a possible $10 billion valuation, following failed deal talks with an Abu Dhabi sovereign wealth fund in 2024, according to Bloomberg News. While that valuation could suggest a roughly 25% uplift from the original purchase price, the investment may still produce severely disappointing returns because Flora has not generated enough free cash flow to meaningfully reduce its acquisition debt.
Warning! GuruFocus has detected 7 Warning Signs with KKR. Is KKR fairly valued? Test your thesis with our free DCF calculator.
The central pressure point is Flora's balance sheet. Flora ended 2025 with 5.2 billion of net debt, roughly the same level as in 2018, which means a sale could deliver only around 3 billion to 4 billion in proceeds compared with the 2 billion of equity KKR invested when it bought the company. Over an eight-year holding period, those gains could translate into single-digit annualized returns, potentially better than leaving client capital in cash but possibly weaker than simply investing in the S&P 500. That outcome would be a sharp reminder for investors that private equity returns depend not only on profit growth and exit valuations, but also on whether debt can be paid down during the holding period.
The deal had a reasonable strategic logic at the start, but the operating backdrop proved difficult. Margarine volumes had fallen at a compound 4.4% annual rate from 2013 to 2016, according to S&P Global Ratings, while butter was regaining traction as consumers became more skeptical of processed foods and views on cholesterol became more nuanced. KKR had a plausible path to stabilize sales by emphasizing plant-based attributes, cutting costs and turning Flora into a leaner business with stable to modestly growing cash flows. But the transformation required more spending than expected, especially on facilities and IT systems, while pandemic disruption, cost inflation after the wars in Ukraine and the Middle East, and higher interest expenses added further strain. Flora's organic sales were flat last year, with higher pricing offsetting lower volumes, and the company has guided to low- to mid-single digit percentage revenue and profit growth in 2026. Flora has diversified into milkshakes, cheese, plant-based ice cream and oils, but unless its debt can be reduced, an IPO could remain challenging, leaving a trade sale, minority-stake sale or transfer to another private equity firm as possible exits.
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- European Equities Traded in the US as American Depositary Receipts Start Week on Flat Note in Monday Trading
May 11, 2026
European equities traded in the US as American depositary receipts opened the week on a flat note Mo
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- McCormick’s Unilever Deal And Mexico Stake Shift Growth And Valuation Story
May 10, 2026
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McCormick (NYSE:MKC) has entered into a large food sector transaction with Unilever, reshaping its portfolio exposure. The company has also increased its ownership in McCormick de Mexico, deepening its presence in Latin American markets. These moves highlight McCormick's current focus on acquisitions and regional expansion within its core categories.
For investors tracking NYSE:MKC, these deals come at a time when the stock has faced sustained pressure, with shares around $47.90 and a 28.8% decline year to date and a 35.3% decline over the past year. Over a 3-year period the stock shows a 42.4% decline, and over 5 years a 40.9% decline, which makes any meaningful change in business mix and regional exposure especially important to watch.
The Unilever transaction and the higher stake in McCormick de Mexico indicate a clear focus on reshaping where and how the company generates growth. Investors may want to monitor how integration progresses, what this means for margins and cash flow, and whether increased exposure to Latin America changes the risk and opportunity profile for NYSE:MKC over time.
Stay updated on the most important news stories for McCormick by adding it to your watchlist or portfolio. Alternatively, explore our Community to discover new perspectives on McCormick.NYSE:MKC Earnings & Revenue Growth as at May 2026
We've flagged 2 risks for McCormick. See which could impact your investment.
Quick Assessment
✅ Price vs Analyst Target: At US$47.90 versus a consensus target of US$62.69, the stock trades roughly 24% below where analysts collectively see it. ✅ Simply Wall St Valuation: Simply Wall St currently assesses the stock as trading about 57.5% below its estimated fair value. ❌ Recent Momentum: The 30 day return is about 6.1% lower, so the share price has been under short term pressure.
There is only one way to know the right time to buy, sell or hold McCormick. Head to Simply Wall St's company report for the latest analysis of McCormick's Fair Value..
Key Considerations
📊 The Unilever deal and higher stake in McCormick de Mexico concentrate the story on M&A and regional growth. These factors could matter more than short term price moves. 📊 Watch how revenue, margins and cash flow trend after these transactions, given the current P/E of 7.8 versus a food industry average of 16.2. ⚠️ Simply Wall St flags two major risks, including debt coverage by operating cash flow, which is important when a company is active in acquisitions.
Dig Deeper
For the full picture including more risks and rewards, check out the complete McCormick analysis. Alternatively, you can check out the community page for McCormick to see how other investors believe this latest news will impact the company's narrative.
Story Continues
This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
Companies discussed in this article include MKC.
Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com
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- Frozen Ready Meals Market Outlook 2036 with Key Contributions from Nestlé S.A., Conagra Brands Inc., General Mills Inc., Unilever PLC, and McCain Foods Limited | Future Market Insights
May 7, 2026
NEWARK, Del., May 7, 2026 /PRNewswire/ -- According to the latest market analysis by Future Market Insights (FMI), the global frozen ready meals market is poised for steady expansion as convenience-driven consumption continues to reshape modern food habits. Growth is being fueled by increasingly busy lifestyles, rising urbanization, and strong consumer demand for quick, accessible, and high-quality meal solutions.(PRNewsfoto/Future Market Insights)
The market, valued at USD 89.2 billion in 2026, is projected to reach approximately USD 134.7 billion by 2036, expanding at a CAGR of 4.2% during the forecast period. This growth reflects the evolution of frozen meals from basic convenience foods into diversified, premium, and nutrition-focused offerings across global markets.
Frozen ready meals are now widely available across supermarkets, convenience stores, and online retail platforms, reinforcing their role in everyday consumption patterns across households and foodservice channels.
Get detailed market forecasts, competitive benchmarking, and pricing trends:https://www.futuremarketinsights.com/reports/sample/rep-gb-6113
Quick Stats: Frozen Ready Meals Market
Market Size (2026): USD 89.2 Billion Market Size (2036): USD 134.7 Billion Growth Rate: 4.2% CAGR (2026–2036) Leading Product Category: Dinner Entrees (38.5% share) Leading Distribution Channel: Retail Supermarkets (45.8% share) Fastest-Growing Regions: India, USA, Germany, Japan, UK Key Players: Nestlé S.A., Conagra Brands Inc., General Mills Inc., Unilever PLC, McCain Foods Limited
Convenience-Led Demand Reshaping Market Dynamics
The next phase of growth in frozen ready meals is being driven by convenience, product innovation, and evolving dietary preferences. Manufacturers are increasingly focused on:
Expanding premium and global cuisine offerings Introducing healthier and functional meal options Enhancing packaging for sustainability and usability Strengthening cold-chain and distribution infrastructure
The market is transitioning from cost-focused offerings to value-driven, quality-centric meal solutions.
Product and Segment Trends
Market segmentation reflects strong demand across meal categories and distribution formats:
Dinner Entrees (38.5%) dominate due to widespread household adoption Retail Supermarkets (45.8%) lead distribution through accessibility and storage capabilities Convenience Stores (24.3%) support impulse purchasing behavior Online Retail (16.4%) is expanding with e-commerce growth
Demand is also rising for breakfast items, lunch options, and snack-based frozen foods, supporting all-day consumption needs.
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Health, Sustainability, and Innovation Driving Market Evolution
Frozen ready meals are increasingly aligned with modern consumer expectations around health and sustainability. Key innovation areas include:
Development of low-calorie, organic, gluten-free, and vegan meals Adoption of recyclable and biodegradable packaging Integration of high-protein and functional nutrition ingredients Introduction of interactive packaging with digital engagement features
The focus is shifting toward delivering both convenience and nutritional value.
Portfolio Diversification Enhancing Market Value
Manufacturers are expanding their portfolios to strengthen market positioning:
Growth in plant-based and premium frozen meal categories Expansion into global cuisine and restaurant-style offerings Development of portion-controlled and diet-specific meals Increased focus on private-label and retailer-driven innovations
Companies investing in product variety and quality differentiation are gaining a competitive edge.
Supply Chain and Infrastructure Developments
Supply chain efficiency remains critical for maintaining product quality and availability. Key focus areas include:
Strengthening cold-chain logistics Enhancing packaging durability and shelf life Expanding production capacity with flexible manufacturing Leveraging AI for demand forecasting and inventory optimization
These advancements are improving scalability and operational efficiency across markets.
Regional Outlook and Growth Opportunities
The frozen ready meals market shows varied growth dynamics across regions:
India (6.8% CAGR): Driven by urbanization and rising workforce participation USA (4.7% CAGR): Growth fueled by health-focused and premium meal innovations Germany (4.1% CAGR): Strong demand for clean-label and sustainable products Japan (3.9% CAGR): Aging population driving specialized meal formats UK (3.5% CAGR): Premium private-label trends reshaping demand
Asia Pacific remains a high-growth region due to rapid lifestyle changes and improving cold-chain infrastructure.
Speak to Analyst: Customize insights for your business strategy:https://www.futuremarketinsights.com/customization-available/rep-gb-6113
Buyer Trends and Strategic Procurement
Key buyers, including retailers and foodservice providers, are prioritizing:
Consistent product quality and taste Nutritional transparency and labeling Cost efficiency and supply reliability Innovation in meal formats and packaging
Procurement strategies are increasingly aligned with consumer expectations for convenience and health.
Competitive Landscape
The frozen ready meals market is moderately consolidated, with leading companies focusing on innovation, nutrition, and premiumization. Key strategies include:
Expansion of high-protein and functional meal lines Investment in sustainable packaging solutions Strengthening global distribution networks Portfolio restructuring toward high-margin categories
Key companies include:
Nestlé S.A. Conagra Brands Inc. General Mills Inc. Unilever PLC McCain Foods Limited Kraft Heinz Company Amy's Kitchen Inc. Tyson Foods Inc.
After-Sales Value and Long-Term Performance
Market participants are increasingly focusing on long-term value creation through:
Continuous product innovation and reformulation Expansion into health-focused and premium segments Strengthening digital and e-commerce engagement Enhancing supply chain resilience and scalability
Companies delivering consistent quality, innovation, and accessibility are expected to lead the market through 2036.
Unlock 360° insights for strategic decision making and investment planning: https://www.futuremarketinsights.com/checkout/6113
About Future Market Insights (FMI)
Future Market Insights (FMI) delivers actionable, decision-maker-focused market intelligence beyond traditional data models. The company provides:
Deep pricing and cost benchmarking analysis Installed base and demand cycle insights Procurement and buyer behavior intelligence Supply chain and trade flow analysis Technology adoption trends across industries
FMI's bottom-up research approach integrates inputs from industry experts, procurement leaders, and technical specialists to deliver practical, validated, and business-ready insights.
With a strong legacy in market intelligence, FMI is recognized for:
Data-driven, high-quality research Forward-looking Industry 4.0-aligned insights Custom research capabilities Continuous data validation and updates
FMI connects market data with real-world business decisions, helping companies optimize costs, plan investments, and stay competitive.
Related Reports:
Demand for Organic Milk in Japanhttps://www.futuremarketinsights.com/reports/japan-organic-milk-market Demand for Premium Lager in Japanhttps://www.futuremarketinsights.com/reports/japan-premium-lager-market Demand for Ready To Drink Cocktails in Japanhttps://www.futuremarketinsights.com/reports/japan-ready-to-drink-cocktails-market Demand for Restaurant Takeout in Japanhttps://www.futuremarketinsights.com/reports/japan-restaurant-takeout-market Demand for Savory Yogurt in Japanhttps://www.futuremarketinsights.com/reports/japan-savory-yogurt-market
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- Magnum owns Ben & Jerry’s. Now it’s destroying what made the brand worth buying
May 7, 2026
Corporate America is retreating from stated values faster than at any point in a generation, and shareholders are starting to push back. Last week, BP shareholders confronted management at the company’s annual meeting over its retreat from climate commitments. Target’s stock fell 17% and same-store sales dropped after the company walked back its DEI commitments while Costco shareholders rejected an anti-DEI proposal by a 98% vote and watched their company’s sales keep growing. Customers and investors are noticing when companies abandon what made them worth buying in the first place.
Now ice cream is the latest victim of corporate war on social responsibility. Spun out of Unilever four months ago, the world’s newest and largest ice cream conglomerate, The Magnum Ice Cream Company, made a promise to shareholders to manage its portfolio of brands responsibly. It is not keeping that promise. Magnum owns well-known brands like Breyers, Klondike, Talenti and, notably, Ben & Jerry’s — which has been driving headlines during Magnum’s first quarter as a publicly traded company. Co-founder Jerry Greenfield resigned in protest after 47 years. The independent board of directors and the Ben & Jerry’s Foundation have sued Magnum in federal court, alleging breach of contract and their former board chair filed a defamation case of her own in California. In April, Ben & Jerry’s co-founder Ben Cohen rebranded a four-decade tradition as “Free The Cone Day,” called on Magnum to sell the company, and urged consumers to rethink buying Magnum bars until it does. Magnum’s first shareholder meeting as a public company is May 7 and shares are trading at a 52-week low. Management has yet to offer a convincing answer to the simplest question its investors may ask: what is the plan?
What Ben & Jerry’s Actually Built
Before we get to Magnum’s problem, it is worth being precise about what is being destroyed. Two guys, $12,000, a converted gas station in Vermont in 1978, and a bet that a company could make great products and stand for something at the same time. They didn’t just build a brand. They helped inspire a generation of founders to prove that purpose and profit can go hand in hand.
Their experiment worked. Ben & Jerry’s helped restore voting rights to more than 1.5 million disenfranchised people in Florida. They improved conditions for more than 200 farm laborers across the Northeast. They successfully advocated for legislation that reduced child poverty, including Head Start and CHIP. Through the Ben & Jerry’s Foundation, the company invested over $70 million into local organizing, housing, immigrant rights, and democracy groups across America. This is not a record of good intentions. It is a record of measurable impact built by a company that treated justice as a core business function, not a side project.
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That model is now being dismantled. Magnum and Unilever executives removed members of the independent board established to protect the social mission, withheld funding from the Ben & Jerry’s Foundation, and suppressed the brand’s voice on precisely the issues it was built to address — from Palestine to Indigenous rights to racial justice — when speaking up became inconvenient. A brand millions of Americans grew up trusting is being hollowed out from the inside.
The Business Case They’re Ignoring
Magnum and Unilever executives may believe stripping Ben & Jerry’s of its mission is a sound business decision. The evidence says otherwise. A 2023 study by Jump Associates found that over a 20-year period, purpose-driven companies delivered market returns higher than peers and up to five times greater than the S&P 500. Ben & Jerry’s is one of the clearest examples of this trend.
Our companies followed similar playbooks — and demonstrate that business can do well by doing good. Dr. Bronner’s grew from $4 million in revenue in 1998 to $250 million in 2025, while spending very little on traditional advertising because the mission was the marketing. Patagonia’s sales more than quadrupled over the last twenty years — from $240 million to nearly $1.5 billion — while the company contributed more than $240 million to environmental nonprofits through its commitment to 1% for the Planet. Patagonia’s nonprofit owner, Holdfast Collective, has distributed more than $210 million since 2022 to fight the climate crisis.
What began as bad PR is becoming bad business. David Stever, a 35-year Ben & Jerry’s veteran pushed out as CEO by Unilever last year, was just named CEO of Jeni’s Splendid Ice Creams, a rival premium brand and certified B Corp. More than 130,000 people have signed a petition urging Magnum to sell the company to values-aligned investors. Magnum stock is down roughly 25% from its February high and it has become a popular short-sell bet for European traders. These are the consequences of Unilever and Magnum deciding that the voice and soul of a beloved American brand are expendable.
What Shareholders Should Do With This Moment
Corporations and their shareholders have a once-in-a-generation opportunity. The 2026 Edelman Trust Barometer found that for the first time in its 26-year history, business is viewed as more ethical than government, media and NGOs. Founders and CEOs have more credibility right now than the institutions around them. The question is what they do with it.
Every business leader now faces a straightforward question: do we need more cutthroat capitalism, or less? Some leaders have spent decades fighting the idea that their companies should care about workers, communities, and the environment. Ben & Jerry’s, Patagonia, and Dr. Bronner’s have spent decades doing the opposite — proving that companies can do business differently. Capitalism does not have to only be about the rich getting richer. Business works best when it puts people, planet, and purpose first.
The world wants more companies like Ben & Jerry’s. Magnum should set them free to do what they do best.
The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.
This story was originally featured on Fortune.com
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- Unilever’s Grü̈ns Deal Highlights Growing Bet On Functional Wellness
May 6, 2026
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Unilever (LSE:ULVR) has agreed to acquire Grü̈ns, a functional supplement company focused on gummy products. Grü̈ns offers fruit, vegetable, and prebiotic fiber based gummies that fit within Unilever’s science driven wellness portfolio. The deal extends Unilever’s presence in functional nutrition alongside brands such as Liquid I.V. and Olly.
For you as an investor, this move provides more visibility into how Unilever is reshaping its mix beyond traditional personal care and foods. The company is adding Grü̈ns to a group of wellness brands that sit at the intersection of nutrition and convenience, an area where consumer interest has been building. Gummy formats and fiber focused products reflect demand for health products that fit easily into daily routines.
This acquisition also illustrates how Unilever (LSE:ULVR) may be thinking about growth drivers within its portfolio. By focusing further on functional supplements, the company is placing more emphasis on a category that many consumer groups are closely watching, which could influence how investors assess its long term direction and competitive position in health and wellness.
Stay updated on the most important news stories for Unilever by adding it to your watchlist or portfolio. Alternatively, explore our Community to discover new perspectives on Unilever.LSE:ULVR Earnings & Revenue Growth as at May 2026
📰 Beyond the headline: 2 risks and 4 things going right for Unilever that every investor should see.
Investor Checklist: What Grü̈ns Means For Unilever Shareholders
Quick Assessment
⚖️ Price vs Analyst Target: At £43.67 versus a £51.51 analyst target, the stock sits about 18% below consensus. ✅ Simply Wall St Valuation: Shares are flagged as trading 23.3% below an estimated fair value. ✅ Recent Momentum: The 30 day return of 4.65% shows the stock has been moving higher recently.
There is only one way to know the right time to buy, sell or hold Unilever. Head to Simply Wall St's company report for the latest analysis of Unilever's Fair Value.
Key Considerations
📊 Grü̈ns adds another science based wellness brand, so you may want to judge how meaningful functional supplements could become relative to Unilever's £50,503m revenue base. 📊 Keep an eye on how quickly Grü̈ns is integrated with Liquid I.V. and Olly, any disclosed revenue contributions, and whether the 19.4x P/E and 16.7x forward P/E shift over time. ⚠️ Simply Wall St highlights 2 risks, including significant insider selling and high debt, which could matter if Unilever keeps pursuing acquisitions.
Story Continues
Dig Deeper
For the full picture including more risks and rewards, check out the complete Unilever analysis. Alternatively, you can check out the community page for Unilever to see how other investors believe this latest news will impact the company's narrative.
This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
Companies discussed in this article include ULVR.L.
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- $22.6 Bn Opportunities in the Global Male Toiletries Sector 2026-2029 Featuring Procter & Gamble, Edgewell Personal Care, Beiersdorf, Societe Bic, and Unilever
May 6, 2026
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Growing consumer demand for personalized grooming, natural ingredients, and eco-friendly packaging in male toiletries presents key opportunities. Increasing focus on personal hygiene and grooming, along with sustainable packaging needs, can drive growth across Asia-Pacific, Americas, Europe, and MEA regions.
Dublin, May 06, 2026 (GLOBE NEWSWIRE) -- The "Opportunities in the Global Male Toiletries Sector 2026" report has been added to ResearchAndMarkets.com's offering.
This report provides an overview of current male toiletries scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe, highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.
Growing consumer demand for personalized grooming products, coupled with increasing image-consciousness, is stimulating sector growth. As a result, value sales are anticipated to grow from $19.9 billion in 2025 to $22.6 billion in 2029, at a compound annual growth rate (CAGR) of 2.6%. Men's disposable razors & blades was the largest category by value in 2025, holding a share of 63.9%. It was followed by men's pre-shave cosmetics with a 14.1% share. The Americas was the leading market in 2024, with a value share of 44.4%. The US, Brazil, and the UK were the largest markets with a combined value share of 40.5%.
Key Highlights
An increased focus on personal hygiene and grooming is leading male consumers to purchase a wider range of men's-specific toiletries beyond shaving products. The increasing prevalence of skin allergies, combined with less favorable perceptions of synthetic ingredients, is contributing to higher demand for natural ingredients and botanicals, such as tea tree oil, coconut oil, and aloe vera, in men's toiletries. Rising demand for sustainable packaging is prompting brands to adopt eco-friendly materials such as bamboo, seaweed, and cardboard. In addition, as manufacturers advance circular economy objectives, recyclable and post-consumer recycled packaging options are being used more frequently in men's toiletries.
Reasons to Buy
Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region. The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances. The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion. To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.
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Companies Featured
Procter & Gamble Edgewell Personal Care Beiersdorf Societe Bic Unilever
For more information about this report visit https://www.researchandmarkets.com/r/n7m3w6
About ResearchAndMarkets.com
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- European Equities Traded in the US as American Depositary Receipts Higher in Tuesday Trading
May 5, 2026
European equities traded in the US as American depositary receipts were higher late Tuesday morning,
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- Is The Magnum Ice Cream Company N.V. (MICC) A Good Stock To Buy Now?
May 3, 2026
Is MICC a good stock to buy? We came across a bullish thesis on The Magnum Ice Cream Company N.V. on r/ValueInvesting by we-booling-out-here. In this article, we will summarize the bulls’ thesis on MICC. The Magnum Ice Cream Company N.V.'s share was trading at $13.46 as of April 21st. MICC’s trailing and forward P/E were 23.89 and 12.33 respectively according to Yahoo Finance.
Pixabay / Public Domain
Magnum Ice Cream Company (MICC) is the newly spun-off ice cream division of Unilever, now operating as an independent, globally listed entity. As the world’s largest ice cream manufacturer with a 21% market share across 80 countries, MICC benefits from a powerful brand portfolio including Magnum, Ben & Jerry’s, Cornetto, and the Heartbrand network, positioning it as a category leader with meaningful pricing power and global scale.
Read More: 15 AI Stocks That Are Quietly Making Investors Rich
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The business generates solid fundamentals, including high single-digit free cash flow margins, strong operating profitability, and a robust balance sheet reflected in a high Altman-Z score and relatively low leverage, giving it flexibility to reinvest in growth while maintaining financial stability.
From a valuation perspective, MICC appears attractive, trading at a discount to broader benchmarks like the S&P 500 and below packaged goods peers on EV/EBITDA and P/FCF metrics. A free cash flow yield of around 6% further supports the investment case for a stable consumer staples business. The recent spin-off has also created a potential mispricing opportunity, as forced selling and limited institutional coverage have weighed on sentiment, opening the door for multiple expansion if fundamentals stabilize.
However, investors must weigh risks including modest growth prospects, some short-term liquidity constraints, competitive pressures from private label and regional brands, and execution challenges typical of newly independent companies. Overall, MICC presents a compelling value-oriented opportunity driven by strong cash flows, global leadership, and spin-off-related dislocations.
Previously, we covered a bullish thesis on PepsiCo, Inc. (PEP) by Kroker Equity Research in October 2024, which highlighted the company’s strong pricing power, diversified portfolio, and consistent shareholder returns driven by dividends and buybacks. PEP’s stock price has depreciated by approximately 11.37% since our coverage. we-booling-out-here shares a similar view but emphasizes on spin-off driven mispricing and cash flow strength in The Magnum Ice Cream Company N.V.
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The Magnum Ice Cream Company N.V. is not on our list of the 40 Most Popular Stocks Among Hedge Funds. As per our database, 25 hedge fund portfolios held MICC at the end of the fourth quarter which was 0 in the previous quarter. While we acknowledge the risk and potential of MICC as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than MICC and that has 10,000% upside potential, check out our report about this cheapest AI stock.
Disclosure: None.
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