- Rogue Raises $2.5M and Secures Launch in 2,800 Walmart Stores Nationwide
May 11, 2026
Built by the team behind Dollar Shave Club and Liquid Death, the brand is redefining high-protein snacking with active probiotic chips, no seed oils, and no artificial ingredients
LOS ANGELES, May 11, 2026--(BUSINESS WIRE)--Rogue, a high-protein snack company challenging legacy nutrition brands with bold flavor, clean ingredients, and gut-health support, announced today that it has raised $2.5 million pre-seed to accelerate its national retail expansion and digital commerce strategy. Led by Science Inc. the funding raise includes participation from Uncommon VC and Simple Food Ventures, alongside additional strategic investors.
Rogue will launch online in early May and nationally in 2,800 Walmart stores in July, securing placement in the protein/sports nutrition aisle. The rollout will feature four SKUs, including a retail exclusive Churro flavor available at Walmart.
Beyond retail, Rogue is building a creator-led commerce engine designed to reach digital-first consumers. The company has developed a network of health, wellness, and fitness creators to drive awareness and direct purchasing through TikTok Shop and Amazon, positioning the brand to win both on shelf and online.
"Protein snacks have become a massive category, but consumers have been forced to sacrifice taste for function," said Tommy Riggs, Co-Founder of Rogue. "We created Rogue so you don’t have to compromise — you can have wild and delicious flavors, real performance benefits, and clean ingredients in one snack."
Rogue was built in-house by Science Inc., the venture studio behind viral household brands including Dollar Shave Club and Liquid Death, and online snack disrupter Final Boss Sour. The launch marks the studio’s first entry into the fast-growing high-protein snack market, where 10g+ protein products continue to reshape grocery store aisles.
U.S. demand for protein-forward snacks is accelerating, with the category projected to reach approximately $1.8 billion in 2025 and grow at an annual rate of roughly 8–9% over the next decade. As consumers prioritize functional nutrition and convenient, performance-oriented foods, major food companies have expanded aggressively into protein-forward formats through acquisitions and line extensions — signaling long-term confidence in the category’s growth and staying power.
Designed to stand apart from legacy brands, Rogue’s chips and puffs combine high protein with intense, flavor-forward seasoning and active probiotics to support digestion. By eliminating seed oils and artificial ingredients while delivering bold taste, the brand aims to solve a common frustration in the category by offering a protein snack that holds flavor and function.
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"Protein snacking is a massive and growing category, but most brands are still being built for the old playbook of win the shelf first, figure out the brand later," said Michael Jones, General Partner at Science Inc. "Rogue flips that model. We’ve built a digital-first brand with retail scale through Walmart. That ensures a national footprint from day one and combines product innovation, creator-led distribution to accelerate adoption."
The new capital will support inventory production for the Walmart launch, expansion of creator and affiliate partnerships, hiring across operations and retail, and preparation for broader wholesale distribution following the initial national rollout.
About Rogue
Rogue is a Los Angeles-based protein snack company producing high-protein chips made without seed oils or artificial ingredients and formulated with active probiotics. The company was developed by Science, Inc., the team behind viral household brands Dollar Shave Club and Liquid Death. Launching nationally in 2,800 stores, the snack brand is also available through popular online retailers TikTok Shop and Amazon.
For more information, visit https://roguesnacks.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260511369399/en/
Contacts
science@moxiegrouppr.com
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- Nvidia Tops Buy Point. 5 Dow Stocks Near Entries Share This Flaw
May 11, 2026
Nvidia topped a buy point on Monday after Boeing provided an entry on Friday, among five Dow stocks to watch near buy points this week. Nvidia stock and its peers have rallied in a soaring stock market, with earnings out of the way for some of these names but not for others. Walmart, Goldman Sachs and UnitedHealth also make the cut.
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- Walmart keeps leaning deeper into automation and fintech
May 11, 2026
This article first appeared on GuruFocus.
Walmart (NASDAQ:WMT) is still holding stakes in Symbotic (NASDAQ:SYM), Green Dot (NYSE:GDOT) and Klarna (NYSE:KLAR), showing that the retailer's investment strategy remains closely tied to automation, fintech and checkout innovation. In a new 13F filing, Walmart said it owned 15 million shares of Symbotic, 975K shares of Green Dot and 2.4 million shares of Klarna as of March 31.
Warning! GuruFocus has detected 1 Warning Sign with MSFT. Is WMT fairly valued? Test your thesis with our free DCF calculator.
The Symbotic position is probably the most important piece of the filing because it connects directly to Walmart's warehouse automation push. Walmart's investment is tied to Symbotic's AI enabled robotics platform and a broader commercial agreement to deploy automation across accelerated pickup and delivery centers. Symbotic also bought Walmart's advanced systems and robotics business in January 2025, while Walmart committed to buying systems for 400 APDs if performance targets are hit.
The Green Dot stake points to Walmart's longer fintech relationship through Walmart MoneyCard and TailFin Labs, while Klarna supports a checkout and lending partnership through the OnePay app.
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- Stock Market Today: Dow Futures Fall, Oil Jumps; Intel, Lumentum, Moderna, Circle Internet All Rise (Live Coverage)
May 11, 2026
Stock Market Today: Futures were down while oil prices rose on Iran tensions. Intel, Lumentum, Moderna, Circle Internet are winners..
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- Walmart's Category Mix Pressures Margins: More Pain Ahead?
May 11, 2026
Walmart Inc. WMT continues to face margin pressure from an unfavorable sales mix as stronger growth in grocery and health-related categories offsets gains from higher-margin discretionary businesses. While the company has improved operational efficiency and expanded digital profit streams, category mix remains a meaningful drag on profitability.
In fourth-quarter fiscal 2026, Walmart’s consolidated gross profit rate increased 13 basis points to 24%, supported by strong inventory management and improved business mix. However, the merchandise category mix partially offset those gains.
The pressure was particularly evident in Walmart U.S., where grocery comparable sales increased in the mid-single digits, and health and wellness comps rose in the high-single digits. In comparison, general merchandise delivered only low single-digit growth. Since grocery and pharmacy-related categories typically generate lower margins than discretionary merchandise, the stronger contribution from staples created an unfavorable mix impact.
Walmart also stated that grocery and health and wellness sales outgrew general merchandise, limiting the margin benefit from higher-margin businesses such as advertising and membership income. The company continued to emphasize value pricing and rollbacks in grocery categories to support traffic and unit growth, reinforcing the shift toward lower-margin sales categories.
There were some encouraging signs within discretionary categories. Fashion and hardlines remained relatively strong, while marketplace categories, including fashion, home decor and cook-and-dine, recorded robust growth. Private-brand penetration also improved during the period.
Nonetheless, the broader issue remains unchanged. Walmart’s improving e-commerce economics, advertising growth and operational discipline are helping profitability, but category mix continues to act as a key margin headwind. Unless discretionary categories accelerate meaningfully, staple-led growth could continue to limit the pace of margin expansion.
What Do the Latest Metrics Say About Walmart?
Walmart, which competes with Costco Wholesale Corporation COST and Target Corporation TGT, has seen its shares rally 34.8% over the past year compared with the industry’s 32.1% growth. Shares of Costco have dipped 0.7%, while Target has gained 23.9% in the aforementioned period.Zacks Investment Research
Image Source: Zacks Investment Research
From a valuation standpoint, Walmart's forward 12-month price-to-earnings ratio stands at 43.66, higher than the industry’s 39.45. The company is trading at a premium to Target (with a forward 12-month P/E ratio of 15.38) while trading at a discount to Costco (32.36).
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Zacks Investment Research
Image Source: Zacks Investment Research
The Zacks Consensus Estimate for Walmart’s current fiscal-year sales and earnings per share implies year-over-year growth of about 5% and 9.5%, respectively.
Walmart currently carries a Zacks Rank #4 (Sell).
You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
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Target Corporation (TGT) : Free Stock Analysis Report
Walmart Inc. (WMT) : Free Stock Analysis Report
Costco Wholesale Corporation (COST) : Free Stock Analysis Report
This article originally published on Zacks Investment Research (zacks.com).
Zacks Investment Research
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- Hidden Valley™ Ranch Expands into Protein-Forward Snacking with New Line of Seasoned Chicken Dippers
May 11, 2026
Iconic Ranch Flavor Meets Ready‑to‑Eat Chicken in a New Product that Answers Consumers' Growing Need for Protein and Convenience
LAS VEGAS, May 11, 2026 /PRNewswire/ -- Hidden Valley Ranch, the brand known for delicious, versatile condiments and seasoning, is bringing bold ranch flavor to the refrigerated aisle with the launch of its newest innovation: Hidden Valley Ranch Dippers — a new line of protein‑forward, ready‑to‑eat snacks designed to meet the cravings of ranch and protein lovers everywhere, whether they're hungry, busy or simply craving great flavor. The new products are beginning to roll out at select retailers across the U.S., including Walmart, Kroger, Publix, Albertsons among other retailers across the country, and will be officially unveiled at Sweet & Snacks Expo (booth #4437), to be held in Las Vegas, May 19-21.Hidden Valley Ranch logo
Developed through a licensing partnership with Carl Buddig and Company®, the new Dippers mark Hidden Valley Ranch's first entry into the refrigerated protein snacking space, pairing the brand's iconic ranch taste with convenient, high‑quality ready-to-eat chicken to deliver the flavor consumers love with the function they're seeking.
"Today's active consumers want food that works as hard as they do, so we're making it easier than ever for fans to enjoy the Hidden Valley Ranch flavor they love—anytime, anywhere," said Matt Barlow, Vice President of Brand and Commerce Marketing at Carl Buddig & Company. "The new Hidden Valley Ranch Dippers deliver satisfying taste and convenience in the moments that matter — whether that's a quick snack for on the go, post‑workout fuel or an easy topping for their favorite meals."
With seven in 10 Americans actively trying to consume more protein1, Hidden Valley Ranch Dippers are built to help consumers meet their goals without sacrificing the taste they enjoy. And because they require no preparation, the new snacks are designed for flexibility across multiple eating occasions.
"At Hidden Valley Ranch, we're always listening to our loyal ranch fans for ideas on where to bring our iconic flavor next," said Nick Higgins, General Manager of Hidden Valley Ranch. "Now we're making it more convenient and even more delicious for consumers to pack in more protein."
Available in Original Ranch and Buffalo-Style Ranch varieties, Hidden Valley Ranch Dippers (MSRP $3.00) feature 100% natural seasoned grilled chicken strips paired with creamy Hidden Valley™ Original Ranch™ dressing, delivering 15g of protein in a convenient snackable package.
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The licensing collaboration brings together Hidden Valley Ranch's iconic brand heritage with Carl Buddig and Company's expertise and legacy of trusted protein products, enabling faster entry into the refrigerated snacking category.
"This partnership continues Carl Buddig and Company's commitment to flavor-forward innovation in the refrigerated category, allowing us to tap into new audiences, expand into formats consumers are actively seeking, and bring something fresh to the market," Barlow adds.
Find Hidden Valley Ranch Dippers in the refrigerated section, available at select retailers nationwide.
ABOUT CARL BUDDIG AND COMPANY
Carl Buddig and Company, based in Tinley Park, Illinois, has been feeding family traditions for over 80 years with the very best in taste, variety and convenience. Owned and operated by the third generation, the company is proud to have welcomed fourth-generation Buddig family members to the business in recent years.
Carl Buddig and Company is the parent company of great-tasting Buddig lunchmeat, Old Wisconsin hardwood-smoked sausage and snack products, and pre-cooked ribs and barbecue entrees under the Kingsford brand. To learn more, please visit www.buddig.com, www.oldwisconsin.com, and www.KingsfordBBQMeats.com.
ABOUT HIDDEN VALLEY RANCH Founded in 1954, Hidden Valley™ Ranch (NYSE: CLX) is the nation's original ranch dressing brand and America's #1 ranch2. Bottled Hidden Valley Original Ranch™ and Hidden Valley Ranch Seasonings & Packets come in a variety of flavors and forms for fans to enjoy the ranch flavor they love across all mealtime and snacking occasions. Hidden Valley Ranch products, including Hidden Valley Original Ranch Seasoning, Dressing & Dip Recipe Mix, Hidden Valley Restaurant-Style Ranch Dressing Recipe Mix, Plant Powered Hidden Valley Ranch Topping & Dressing and more, can be found in grocery retailers nationwide and online. Follow us! www.instagram.com/hidden.valley/ and www.tiktok.com/@hiddenvalleyranch. Learn more at HiddenValley.com. CLX-B
1International Food Information Council survey, 2025
2Based on IRI unit sales data for L52WE 8/31/25Carl Buddig and Company®Hidden ValleyTM Ranch Expands into Protein-Forward Snacking with New Line of Seasoned Chicken DippersCision
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- This AI Stock Is Now Worth More Than Tesla, Meta And Walmart
May 11, 2026
The $2 trillion-market-value club just got bigger. And it's not Tesla, Meta Platforms or Walmart.
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- Buda Juice Expands Distribution Across Nine States
May 11, 2026
Buda Fresh Cherry Limeade Now Available in 246 Walmart Stores
DALLAS, May 11, 2026--(BUSINESS WIRE)--Buda Juice, Inc. (NYSE American: BUDA), $BUDA, creator and pioneer of the Ultra Fresh category in the supermarket fresh perimeter, today announced that its Buda Fresh Cherry Limeade is now available in 246 Walmart stores across nine states, positioned in the produce section.
The expansion increases the Company’s distribution footprint by more than 75% and extends beyond its core Texas market into multiple new states, including Colorado, New Mexico, Missouri, Mississippi, Tennessee, Arkansas, Alabama, and Kentucky.
Horatio Lonsdale-Hands, Co-Founder and Chief Executive Officer of Buda Juice, commented:
"When we went public in January, we outlined a clear next step for Buda Juice: expanding distribution and bringing our products to more consumers. This expansion increases our distribution footprint by more than 75% and marks an important step in building our presence beyond Texas.
"We created the Ultra Fresh™ category because we believe consumers deserve clean, fresh beverages made to the same standard as fresh fruit. Buda Fresh Cherry Limeade is cold-crafted and maintained through our Fresh35°™ proprietary end-to-end cold chain from harvest to shelf, and merchandised in the produce section alongside freshly prepared items.
"This is an early step in our broader distribution strategy, and we are focused on continuing to expand access to Ultra Fresh™ beverages across additional markets."
Product and Distribution Footprint
Offered in 12-oz single-serve and 32-oz multi-serve bottles, merchandised in the produce section.
Within Walmart, the product is available across Texas, New Mexico, Mississippi, Arkansas, Colorado, Kentucky, Alabama, Missouri, and Tennessee, and is also available through Walmart’s online pickup and delivery platform in participating markets.
Products are manufactured at Buda Juice’s Dallas facility, where the Company has recently invested in additional capacity and automation following its January 2026 initial public offering.
About Buda Juice
Buda Juice (NYSE American: BUDA) is the creator and pioneer of the Ultra Fresh™ category through an end-to-end cold chain platform that delivers always-cold, freshly crafted juices, lemonades and wellness shots to grocery retailers. The Company provides a turnkey alternative to shelf-stable beverages and in-store juicing, enabling retailers to offer truly fresh, clean-label products without added infrastructure or operational complexity. Its continuous 35°F cold chain from fruit to shelf delivers products with an 8 to 12-day shelf life that preserves authentic taste and nutrient quality while enabling efficient retail distribution.
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Buda Juice’s proprietary cold-chain infrastructure enables the Company to scale the Ultra Fresh category nationally while maintaining the quality, safety and consistency required by leading grocery retailers, with a disciplined focus on profitability. Additional information about the Company can be found at https://budajuice.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260511277723/en/
Contacts
Buda Juice Investor/Press Contact
Brian S. Siegel, IRC®, M.B.A.
Senior Managing Director
Hayden IR – Chicago
(346) 396-8696 (o)
brian@haydenir.com
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- Native Boba Cafe Launch Tests P&G’s Cultural Play In Personal Care
May 10, 2026
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Native, a Procter & Gamble brand, has launched a limited-edition Boba Cafe Collection in partnership with Walmart. The line features multicultural inspired, boba tea themed scents across body, hair, and hand care products. The collection focuses on clean formulas and ingredient transparency, with nationwide distribution through Walmart.
For investors tracking Procter & Gamble (NYSE:PG), this launch sits against a share price of $146.06 and mixed recent performance, including a 3.4% return over the past 30 days and a 20.4% return over 5 years, alongside a 5.3% decline over 1 year. The move into a playful, cafe themed collection with a multicultural angle reflects how P&G is using its scale to test new product territory and deepen brand engagement in personal care.
Readers may want to watch how consumers respond to this limited run, particularly across repeat purchases and social media engagement. The breadth of the collection and Walmart partnership could provide signals on demand for more personalized, globally inspired products in P&G's portfolio.
Stay updated on the most important news stories for Procter & Gamble by adding it to your watchlist or portfolio. Alternatively, explore our Community to discover new perspectives on Procter & Gamble.NYSE:PG Earnings & Revenue Growth as at May 2026
📰 Beyond the headline: 2 risks and 4 things going right for Procter & Gamble that every investor should see.
Native’s Boba Cafe Collection points to how Procter & Gamble is trying to tap into younger, trend aware consumers within the clean personal care category. By centering the range on boba tea culture and dessert inspired scents, P&G is using Native to test more personalized, culturally specific fragrances across deodorant, body wash, lotion, hand soap, and hair care. The products sit squarely in P&G’s core segments, but the concept is tailored to experiential, “treat yourself” routines rather than purely functional benefits. Distribution through Walmart stores nationwide and Walmart.com gives the collection broad reach and a clear read on mainstream appetite for this type of multicultural, limited edition concept.
How This Fits Into The Procter & Gamble Narrative
The launch supports the narrative that P&G is leaning on product development and fresh formats to attract more consumers and potentially increase category penetration over time. Limited edition, scent led launches can test the balance between premium, indulgent offerings and cost pressures that analysts highlight as a risk for margins. The cultural and personalization angle in Native’s lineup is not fully captured in broad growth assumptions and could influence how investors think about the depth of demand in beauty and personal care.
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Knowing what a company is worth starts with understanding its story. Check out one of the top narratives in the Simply Wall St Community for Procter & Gamble to help decide what it's worth to you.
The Risks and Rewards Investors Should Consider
⚠️ Analysts have flagged P&G’s higher debt levels as a risk, so heavier investment in brand experimentation is worth watching alongside balance sheet trends. ⚠️ Significant insider selling over the past 3 months may make some investors more cautious about reading too much into short run product wins. 🎁 Earnings are forecast to grow 3.84% per year, and concept launches like Boba Cafe can help support that by keeping key categories such as deodorant and body wash relevant to younger shoppers. 🎁 P&G is described as trading at a discount to one fair value estimate, and a steady stream of new products across brands like Native, Pantene and Zevo could help underpin the case that its brands remain competitive with peers such as Unilever and Colgate Palmolive.
What To Watch Going Forward
From here, investors may want to track how quickly Native’s Boba Cafe Collection sells through at Walmart, whether any scents move into the permanent range, and how often P&G repeats similar culturally themed, limited edition launches across other brands. Comparing shelf space, marketing support, and consumer feedback against large competitors in personal care can help show whether this type of product pipeline is resonating strongly enough to matter at P&G’s scale.
To ensure you're always in the loop on how the latest news impacts the investment narrative for Procter & Gamble, head to the community page for Procter & Gamble to never miss an update on the top community narratives.
This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
Companies discussed in this article include PG.
Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com
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- Is It Too Late To Consider Walmart (WMT) After Its Strong 1 Year Share Price Run?
May 10, 2026
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If you are wondering whether Walmart's current share price still offers value after a strong run, this article walks through what the numbers are actually saying about the stock. Walmart's share price recently closed at US$130.20, with returns of 6.3% over 30 days, 15.5% year to date and 34.8% over 1 year that may catch the eye of investors weighing further upside against the risk of a pullback. Recent headlines around Walmart have focused on its role as a major consumer retailer and how that positions the company as shoppers balance value and convenience. This context helps frame how investors interpret the stock's 1.3% decline over the last 7 days compared with the much stronger returns over longer periods. Simply Wall St's valuation model currently gives Walmart a value score of 0 out of 6, so the next sections will walk through what that means across key valuation approaches and then provide a more complete way to think about what the stock may be worth.
Walmart scores just 0/6 on our valuation checks. See what other red flags we found in the full valuation breakdown.
Approach 1: Walmart Discounted Cash Flow (DCF) Analysis
A Discounted Cash Flow, or DCF, model takes forecasts of a company’s future cash flows and discounts them back to today, aiming to estimate what the business might be worth right now based on those projected dollars.
For Walmart, the model uses a 2 Stage Free Cash Flow to Equity approach. The latest twelve month free cash flow is about $16.8b. Analysts have provided specific free cash flow estimates for the next several years, and Simply Wall St then extrapolates further out, with projected free cash flow reaching $39.1b by 2031 and continuing to be projected through 2035 in the model.
When those projected cash flows are discounted back to today, the DCF output suggests an intrinsic value of about $126 per share. Compared with the recent share price of $130.20, the model implies the stock is around 3.3% overvalued, which is a relatively small gap and within the kind of range models often produce around an observed market price.
Result: ABOUT RIGHT
Walmart is fairly valued according to our Discounted Cash Flow (DCF), but this can change at a moment's notice. Track the value in your watchlist or portfolio and be alerted on when to act.WMT Discounted Cash Flow as at May 2026
Head to the Valuation section of our Company Report for more details on how we arrive at this Fair Value for Walmart.
Approach 2: Walmart Price vs Earnings
For profitable companies, the P/E ratio is a useful shortcut because it links what you pay for the stock to the earnings the business is already generating. It is a quick way to see how many dollars investors are currently willing to pay for each dollar of earnings.
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What counts as a "normal" P/E depends on how investors see growth potential and risk. Higher expected growth or lower perceived risk can support a higher P/E, while slower growth or higher risk usually points to a lower, more conservative P/E.
Walmart currently trades on a P/E of 47.40x. That sits well above the Consumer Retailing industry average of 17.70x and above the peer group average of 25.07x. As a result, the stock is priced at a much richer earnings multiple than many of its sector peers.
Simply Wall St's Fair Ratio for Walmart is 44.71x. This proprietary metric estimates a P/E that could be justified for the company given its earnings growth profile, industry, profit margins, market cap and key risks. Because it blends these company specific factors, it aims to be more informative than a simple comparison with peers or the broad industry averages.
Comparing Walmart's current P/E of 47.40x with the Fair Ratio of 44.71x suggests the stock is modestly overvalued on this earnings based view.
Result: OVERVALUEDNasdaqGS:WMT P/E Ratio as at May 2026
P/E ratios tell one story, but what if the real opportunity lies elsewhere? Start investing in legacies, not executives. Discover our 18 top founder-led companies.
Upgrade Your Decision Making: Choose your Walmart Narrative
Earlier the article mentioned that there is an even better way to understand valuation. This is where Narratives come in as a simple way for you to connect your view of Walmart’s story with the numbers around revenue, earnings, margins and fair value.
On Simply Wall St’s Community page, Narratives let you set your own forecast and fair value, then link that to a clear story about Walmart. For example, one investor might focus on AI, automation and international expansion and arrive at a higher fair value, while another might concentrate on risks like theft, tariffs and competition and land on a lower figure.
Each Narrative then continuously compares that fair value to Walmart’s live share price. This can help you judge whether the stock looks expensive or cheap against your own assumptions and decide if the gap is wide enough to consider buying, holding or selling.
Because Narratives update automatically when new data, news or earnings are added to Simply Wall St, you are not locked into a single view. You can quickly see how fresh information may affect Walmart’s estimated value under different perspectives other investors have shared.
For Walmart, however, we will make it really easy for you with previews of two leading Walmart Narratives:
Start by asking which story feels closer to your own view, then use that as a reference point to sense check your assumptions about growth, margins and what you are comfortable paying for the stock.
🐂 Walmart Bull Case
Fair value in this narrative: US$136.56 per share
Gap to that fair value versus the recent price of US$130.20: about 4.7% undervalued
Revenue growth assumption used: 4.76% a year
Focuses on Walmart as an AI enabled omnichannel retailer, with e commerce, rapid delivery and physical stores working together to support revenue and customer retention. Highlights higher margin areas such as advertising, marketplace services, memberships and select international markets as important to the future profit mix. Flags risks around tariffs, wage and claims costs, competition and international execution that could limit margin expansion if they are not managed well.
🐻 Walmart Bear Case
Fair value in this narrative: US$71.70 per share
Gap to that fair value versus the recent price of US$130.20: about 44.7% overvalued
Revenue growth assumption used: 4.40% a year
Sees Walmart as a strong business investing heavily in automation, its own cloud platform and e commerce, but questions whether investors are paying too much for that story at current levels. Assumes steady revenue growth yet leans on margin improvement, automation benefits and capital efficiency to drive future earnings, which may not all materialize as expected. Points to risks including labor cost pressure, supply chain disruption, competition from Amazon, Target and Costco, and execution risk in China and India that could justify a lower valuation multiple.
Together, these two Narratives bracket a wide valuation range. Treat them as starting points, compare the underlying assumptions with your own view on Walmart's growth, risk and required return, and decide where you think the fair value sits between them.
Do you think there's more to the story for Walmart? Head over to our Community to see what others are saying!NasdaqGS:WMT 1-Year Stock Price Chart
This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
Companies discussed in this article include WMT.
Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com
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